chap 13: social psych Flashcards
social psychology
studies how to understand thoughts, feelings, behaviours influenced by actual, imagined, implied presence of others
social cognition
how ppl perceive, interpret, categorize own and others behaviour
attitudes: stable in evaluation of things/ppl
- develop via socialization w parents, teachers, peers
ABCs model of attitudes
affective component: how we feel towards obj
behavioural comp: how we act towards obj
cognitive comp: how we believe abt obj
self perception theory
when ppl are uncertain abt attitudes, infer attitudes based on own behaviour
i.e. think awake until yawn, then tired
behaviour –> interpretation –> attitudes
cognitive dissonance
state of emotional discomfort when 2 beliefs contradict w e/o or a belief contradicts behaviour
person changes belief to justify actions
given $1 vs $20
- 20 ppl have less dissonance bcs less justification
- 1 ppl have inc dissonance, therefore begin to BELIEVE it was interesting to justify selves
attitude strength
stronger attitude = more predictable behaviour
i.e. vegan advocate, will go to protest
attitude specificity
more specific and attitude, more likely to predict behaviour
i.e. like ateez, will download music
implicit attitudes
attitude you’re unaware of i.e. bias
actions show it regardless of vocal belief
bogus pipeline technique
ppl hooked up to “lie detector” more likely to tell truth about attitudes
social desirability
state attitude that mirrors others or what you think they want from you
stereotypes vs prejudice
prejudice
- -ve and unjust feelings abt individs based on inclusion in group
stereotype
- oversimplified and generalized beliefs abt ppl
why do we sterotype/prejudice
- categorization effect: we categorize things based on similarity
- evolutionary perspective: may be adaptive value i.e. friend v foe
social identity theory
emphasis on cog factors of prejudice
- social categorization: person affiliates w group, sees how to act
- social identity: person forms identity w/in group
- social comparison: group members compares group favourably compared to others, feel superior
realisitc conflict theory
amount of actual conflicts b/w groups i.e. resource comp, determines amount of prejudice
peripheral route persuasion
focus on superficial info to change attitudes i.e. attraction to speaker
central route persuasion
focus on content, factual info and logic to change attitudes`
factors that inc persuasion
- source is trustworthy
- source is similar to us
- presents both sides of case
appeals to fear
make it seem like smth bad will happen if don’t comply
- needs reputable source, explicit recommendation of what to do to prevent bad thing
door in the face
ask smth big that will get turned down, then ask for small thing rlly wanted
foot in the door
agree to smth small before asking for smth bigger