Changing Places- Relationships, Connections, Meaning And Representation Flashcards
What are agents of change
These are the people who impact on a place wether through living, working or tying to improve that place, e.g. residents or community groups
What is infrastructure
Infrastructure relates to the services considered essential to enable or enhance living conditions. These primarily consist of transport communications (roads…), communications infrastructure (broadband…) and services such as water supply and sewers. They may also include infrastructure such as the local education system and healthcare
What does meaning mean
This relates to individual or collection perception of place. It may change over time
What does representation mean
It’s how a place is portrayed or seen by society. It may change over time
What is firstspace
The quantitive analysis of a place (e.g. demographic data and socio-economic data). Statistics about a place (unemployment rate)
What is secondspace
Qualitative data of how people feel about a place (people opinions) e.g. interviews or media
What is thirdspace
A combination of both quantitative and qualitative data for a place (data and opinions)
What is re-imaging
Re-imaging dissociates a place from bad pre-existing images poor housing, social deprivation, high levels of crime etc, it can then attract new investment, tourists and residents etc
What is regeneration
Regeneration is a long term process involving redevelopment and the use of social, economic and environmental action to reverse urban and create sustainable communities
What is rebranding
Rebranding is the ways in which a place re-developed and marketed so that it gains a new identity. It can then attract new investment, tourists and residents. It may involve both re-imaging and regeneration
Give an example of a place which is doing place marketing and explain it (4)
Weston-Super-Mare in Somerset
- Advertising campaigns including social media
- An official Weston-Super-Mare website and newsletter
- A Weston-Super-Mare logo
- Weston Winter wonderland, festive attraction with the Christmas light switch in, aim was to attract Christmas shoppers
Discuss a case study which has undergone rebranding (4 factors)
In the late twentieth century Amsterdam’s reputation as a international cultural centre had been threatened because:
1. greater competition from cities in and outside Holland
2. social and economic decline in some areas
3. Reputation for being liberal towards drugs and prostitution was seen as inappropriate for attracting new investors
4. A failed bid to host Olympic Games
The most successful rebranding strategy was ‘I Amsterdam’ slogan, this is the city’s most photographed item (over 8000 a day), the image has spread all over the world through social media and since Amsterdam has increased tourism and is in top 5 European cities of culture
Discuss a case study which has down re-imaging
Liverpool in the 1980s and 90s went through deindustrialisation which resulted in a economic down turn, the media focused on the riots. Large scale regeneration began, the Tate Liverpool art gallery aimed at re-imaging the city’s industrial heritage. The Merseyside Development Corporation said ‘There’s life in the old docks yet’. The exterior of the warehouses of the Albert Docks were left untouched but inside was transformed into modern art galleries. Liverpool won European capital of culture in 2008, far cry from the negative imagery of the city in the early 1980s
What are corporate bodies and explain examples
A corporate body is an organisation or a group of people that identified by particular name. Examples include businesses and government agencies etc. Many have an interest in places and want to manipulate perceptions of them, like travel agencies portray places in a positive way so they sell holidays. They use video, magazines etc to promote their views
