ch.6 mass media and social media

Question 1

Media can be divided into two

Answer 1

1-Social media

2-Mass media

Question 2

What is social media?

Answer 2

Websites and online applications that enable creating content and networking

Question 3

What is mass media?

Answer 3

It refers to print and electronic means of communication that carry messages to widespread audiences

Question 4

Example for mass media

Answer 4

• Print media

- Electronic media

Question 5

What’s the impact of media?

Answer 5

It changed peoples views and listening habits

Question 6

What are the 4 major theoretical perspectives of mass media?

Answer 6

1-Functionalist perspective
2-Conflict perspective
3-Feminist perspective
4-Interactionist perspective

Question 7

What is the functionalist view?

Answer 7

• Its the agent of socialization
• Enforcer of social norms
• Promotion of consumption
• Dysfunction

Question 8

How is the functionalist view the agent of socialization?

Answer 8

The media increases social cohesion by presenting a common view of culture

Question 9

What does the agent of socialization play a significant role in?

Answer 9

It plays a significant role in providing a collective experience for members of society

Question 10

What does the agent of socialization broadcast?

Answer 10

It broadcasts important events and ceremonies or disasters media can bring together members of a society

Question 11

What is the problem with the increase in the media?

Answer 11

Some worry about using television as a babysitter and the impact of violent programming on viewer behavior

Question 12

How is the functionalist view an enforcer of social norms?

Answer 12

Media often reaffirms proper behavior by showing what happens to people who break norms

Question 13

What is the problem with media reaffirming proper behavior by showing what happens to people who break norms?

Answer 13

That media can also glorify disapproved behavior

Question 14

Media plays a critical role in what?

Answer 14

In human sexuality

Question 15

How is the functionalist view a promotion of consumption?

Answer 15

With media advertising where it supports economy, provides information, underwrites cost of media

Question 16

What is the problem with media advertising?

Answer 16

Dysfunction where media contributes to a consumer culture that creates needs and raises unrealistic expectations which causes hype consumerism

Question 17

How is the functionalist view a dysfunction?

Answer 17

Its a phenomenon where the media provides massive amounts of information that the audience becomes numb and fails to act on the information where the citizens may take in the information but wont react to it

Question 18

What is the Narcotizing effect (narcotizing dysfunction)?

Answer 18

A phenomenon where the media provides massive amounts of information that the audience becomes numb and fails to act on the information where the citizens may take in the information but wont react to it

Question 19

What do the conflict theorists emphasize about media?

Answer 19

They emphasize that media reflects and exacerbate divisions of society and the world

Question 20

Within the mass media people control what the audience receives through?

Answer 20

Through gatekeeping

Question 21

What is gatekeeping?

Answer 21

Its how the material must travel through a series of checkpoints before reaching the public

Question 22

Gatekeeping is less dominant where?

Answer 22

Its less dominant on the internet

Question 23

How does gatekeeping happen on the internet?

Answer 23

By laws that regulate content where governments may try to control political dissent by restricting citizens access to online resources

Question 24

What is media monitoring?

Answer 24

Interests groups’ monitoring of media content

Question 25

How does media monitoring happen?

Answer 25

• Monitoring individuals media usage and choices without their knowledge
• Monitoring of individuals phone calls, internet researches

Question 26

What is the dominant ideology?

Answer 26

Constructing reality where mass media maintains the privilege’s of powerful groups

Question 27

How does mass media maintain the privilege of powerful groups?

Answer 27

• By promoting dominant ideology

- By limiting the representation of others

Question 28

How does one promote dominant ideology?

Answer 28

By a set of cultural beliefs and practices that helps maintain powerful social, economic, and political interests

Question 29

How does one limit the representation of others?

Answer 29

Where media tends to ignore the lives and ambitions of subordinate groups

Question 30

What are stereotypes?

Answer 30

Unreliable generalizations about members of a group that do not recognize individual differences within the group

Question 31

What is a digital divide?

Answer 31

Where low-income groups, racial and ethnic minorities, rural residents, and citizens of developing countries have less access to latest technology

Question 32

What is the feminist view about mass media?

Answer 32

Feminists share conflict theorists view that mass media stereotype and misrepresent social reality

• Women are underrepresented
• Perpetuate stereotypical views of gender
• Emphasis on traditional sex roles
• Present women as sex objects and normalize violence against women

Question 33

What is the interactionist view about mass media?

Answer 33

They are interested in shared understandings of everyday behavior where they examine media on a micro level to see how they shape day-to-day social behavior

Question 34

Who are audience (groups) of mass media?

Answer 34

• Identifiable, finite group (primary or secondary group)

- Or a much larger undefined group (game of thrones viewers, cumhuriyt readers

Question 35

Who are the audience from a micro-sociological perspective?

Answer 35

How individuals respond to media

Question 36

Who are the audience from a macro-sociological perspective?

Answer 36

-The societal consequences of media (series may be normalizing violence against women)

Question 37

Who are the segmented audience?

Answer 37

Where media markets themselves to a particular audience