ch4 - 2 Flashcards
Probability sampling
Each element of the population has a known chance of being selected as a subject
Non-probability sampling
The elements of the population do not have a known chance of being selected as a subject
Probability sampling types
- Simple random sampling
- Systematic sampling
- Stratified sampling
- Cluster sampling
Non-probability sampling types
- Convenience sampling
- Quota sampling
- Judgement sampling
- Snowball sampling
Simple random sampling
Each population element has an equal chance of being chosen
(+) offers highest generalisability (-) costly? Good sampling frame needed
Systematic sampling
Select random starting point and then pick every n^th element
(+) simplicity (adds a degree of system or process)
(-) Low generalisability if there happens to be a systematic difference between every n^th observation
Stratified sampling
Divide the population in meaningful (homogenous) groups, then apply SRS within each group
(+) All groups are adequately sampled, allowing for group comparisons
(-) More time consuming
(-) Requires homogenous subgroups
4 criteria for stratified sampling to be possible
- Elements within strata or subgroups must be homogenous
- Elements must differ or be heterogenous between strata or sub groups/subpopulation different between groups
- The stratification variables must be related to the characteristic of interest
- The number of strata usually varies between 2 and 6. Beyond 6 strata, any gain in precision is more than offset by the increased costs
Cluster sampling
Divide the population in heterogenous groups, randomly select a number of groups and select each member within these groups
(+) Geographic clusters can be created (-) subsets of naturally occurring clusters are typically more homogenous than heterogenous
Convenience sampling
Select subjects who are conveniently available
(+) convenient (inexpensive and fast) (-) lower generalisability
Quota sampling
Fixed quota for each subgroup
(+) when minority participation is critical (-) lower generalisability
Judgement sampling
Select subjects based on their knowledge/professional judgement
(+) Convenient (inexpensive and fast) when a limited # of people has the info you need (-) lower generalisability
Snowball sampling
“Do you know people who…” obtaining referrals from referrals from referrals
(+) for rare characteristics (“experts”) (-) first participants strongly influence the sample
Determining the sample size, rules of thumb
- sample size ≥ 75, <500
- multivariate research : ≥ 10x parameters to be estimated
- subsample (e.g. male/female): ≥ 30 per subsample
General rule: Larger sample size = lower sampling error* provided the appropriate sample design is used