ch3

Question 1

What is a research design?

Answer 1

A plan for the collection, measurement, and analysis of data

• Research questions determine the type of research design
• Constraints should be known from the start (e.g. money, time)

Question 2

Critical research design decisions

Answer 2

• Choosing between (deductive) research strategies
• Choosing between statistical techniques
• Choosing between sampling designs

Question 3

Two types of deductive research strategies

Answer 3

• Causal research

* Correlational research

Question 4

Research strategies

Answer 4

• Lab experiments
• Field experiments
• Archival research
• Survey research

Question 5

Conditions for causality

Answer 5

1. X and Y co-occur
2. A logical explanation for the effect of X on Y
3. X precedes Y in time
4. There is no other cause (Z) that explains the co-occurance of X and Y

Question 6

Causal research

Answer 6

1. Lab experimental research
   
   • Artificial environment
   • In which one or more IVs are manipulated
   • after which the effect on the DV is measured
2. Field experiments
   
   • An experiment carried out in the natural environment
   • in which work/life goes on as usual
   • but manipulation is possible

Question 7

Correlational research

Answer 7

1. Archival research
   -External archival research
   (data generated by sources outside the firm, e.g. stock price data)
   -Internal archival research
   existing company data (e.g. sales)
2. Survey research
   • based on a questionnaire to which respondents record their answers, typically with closely defined alternatives

Question 8

Overarching group labels

Answer 8

Examples:

personal characteristics: age, living situation, # of children at home

work related factors: work satisfaction, attitude towards job

Question 9

multi-item scales

Answer 9

are multiple questions that jointly measure one variable