CH3 Flashcards
Perception
a sense-making procedure in which we attempt to understand our environment so we can respond to it appropriately
selection
the process of choosing which sensory information to focus on
organization
the process by which one recognizes what sensory input represents
interpretation
the act of assigning meaning to sensory information
selective attention
consciously or unconsciously attending to just a narrow range of the full array of sensory information available
primacy effect
the tendency to form a judgment or opinion based on the first information received
recency effect
the tendency to form a judgment or opinion on the most recent information received
cognitive representation
the ability to form mental models of the world
schemas
cognitive structures that help us organize information
prototype
a representative or idealized version of a concept
script
a relatively fixed sequence of events that functions as a guide or template for communication or behavior
categorization
a cognitive process used to organize information by placing it into larger groupings of information
label
a name assigned to a category based on one’s perception of the category
stereotyping
creating schemas that overgeneralize attributes of a specific group
frame
assumptions and attitudes that we use to filter perceptions to create meaning