Ch. 9 - Research & Program Evaluation Flashcards
Internal validity
- refers to whether the DVs were truly influenced by the IVs or whether other factors had an impact
External validity
- refers to whether the experimental research results can be generalized to larger populations
Experiments emphsaize parsimony, which means
- interpreting the results in the simplest ways
Occam’s Razor suggests
- that experimenters interpret the results in the simplest manner
Flaws in research are often called
- bubbles (think air bubbles stuck under a sticker)
An experiment is confounded when…
- undesirable variables are not kept out of the experiment
- AKA contaminating variable
Basic research vs. applied research
Basic research: conducted to advance our understanding of theory
Applied research AKA action research: conducted to advance our knowledge of how theories, skills, and techniques can be used in terms of practical application
Causal-comparative design
- a true experiment that lacks randomly assigned groups
- data can be analyzed with a test of significance (i.e., t-test or ANOVA) just like experiement
If you can’t randomly assign subjects into groups…
- considered quasi-experimental
Hypothesis testing is related to work of
RA Fisher
Null hypothesis
- suggests that there will not be a significant difference between groups
- the IV does not affect the DV
Alternative hypothesis
- suggests that there will be a significant difference between groups
- IV does affect DV
Percentage vs. percentile
Percentage: Raw score
Percentile: descriptive statistic that thells what percentage of cases fell below a certain level
p = .05 means…
- differences really do exist
- will obtain samee results 95/100 times
- 5% error factor
Type I error
- When you reject the null when it is true
- lowering significance levels lowers type I errors
- AKA alpha error
Type II error
- When you accept the null when it is false
- AKA beta error
- lowering significance raises the risk of type II error
If researcher changes significance level from .05 to .001
- type I error decrease, type II error increase
t-test
- used to compare two groups with single IV
one-way ANOVA
- used when there is more than one level of a single IV
two-way ANOVA
- used with 2 IVs
- more than 1 IV = factorial design
Correlation coefficient
- indicates degree or magnitude of relationship between two variables
- degree of linear relationship