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Sport Management > Ch 9: International Sport > Flashcards

Ch 9: International Sport Flashcards

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Sports Trivia flashcards
1
Q

Global Spread of Sport

A
  • inc interaction and expansion across globe thanks to internet technology
  • corps have global strategy (same demand across all corners)
  • techn advances major driving factor
  • largely influenced by countries w dominance over worldwide media
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2
Q

Club System

A

Separate from educational system

Primary purpose=fulfill social and fitness functions rather than promote athletes

Allows anyone to participate and use facilities

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3
Q

History

A

First spread thru imperialistic efforts (imposing culture)

Feud feelings of nationalism (platform for protest)

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4
Q

Major driving factors of globalization

A

Technological advances and increased accessibility of technology

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5
Q

What largely influences globalization of sport?

A

Countries w dominance over worldwide media leading to greater media exposure

Globalization not dependent on media alone

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6
Q

Five strategies for building successful global brand

A 
1 build strong consistent brand culture 
2 be borderless in marketing 
3 build international hub
4 adopt a global structure
5 make customers ur co creators
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7
Q

Corporate Involvement w/ Int. Sport

A
  1. sport related (shoes, equipment, sport drinks)

2. Nonsport related that sponsor events, teams, athletes to gain name recognition

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8
Q

North American Markets

A

becoming saturated

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9
Q

how are sport corps trying to broaden product distribution

A

by focusing on global markets or even playing direct role in dev of sports in new markets

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10
Q

International Division

A

created by pro sport leagues to inc pop and consumption overseas and maintain offices abroad

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11
Q

International Efforts focus on:

A
  1. Broadcasting
  2. licensing and 3.merchandising
    playing exhibition and regular season games
  3. grassroots participation
  4. placing teams in international markets
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12
Q

Broadcasting

A
  • visuals=easily exportable
  • tv/internet access increasing
  • major corps now own major media outlets
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13
Q

Licensing & Merchandising

A

-inc use of sales of logo merchandising as means to inc league pop (online shopping)

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14
Q

Exhibition Games

A

ppl in diff countries have opp to view live

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15
Q

Marketing Foreign Players

A
  • dec in barriers w/ inc top players over world
  • inc in league pop
  • exposure aided by rise of satellite TV and inc games held in diff places
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16
Q

Sport Tourism (4 types)

A
  1. travel to participate in sport
  2. travel to view a sport activity
  3. travel to visit HOF, stadium, museum
  4. travel to volunteer at a game
17
Q

what drives blending of sport and tourism

A

the benefits of hosting: economic gain, social benefits for community

18
Q

Grassroots Programs

A

-inc sport participation
2 areas of focus:
1. inc participation
2. education of sport

19
Q

Sport for All

A
  • seeks to promote mass participation
  • sports viewed as human right and key for good health
  • advocated by IOC and UN
20
Q

What is objective of Sport for Dev and Peace

A

-to use sport in order tp educate youth, provide leadership opps, bring communities together to help less fortunate

21
Q

Baron Pierre de Coubertin

A

Olympics creator in Paris 1894…IOC formed

22
Q

Olympics History

A

-pre 1980s is amateurs

1984 Games change commercially (200 M profit)

23
Q

IOC

A

international olympic committee
-final authority on all Olympic questions
3 bodies: session, exec board, and prez

24
Q

NOCs

A

National olympic committees

  • regionally organized
  • develops and protects Olympic Movement in respective countries
25
Q

OCOGs

A

Organizing Committees

  • responsible for planning, implementing, and staging the Games
  • venue construction, athlete access, security
26
Q

International Federations (IFs)

A

-nongovernmental, international governing bodies that administer one or more sports at world level

27
Q

National Governing Bodies

A

(NGBs)

  • orgs governing specific sport in each country
  • approve and sanction competitions
  • set national policies
  • responsible for training, development, and selection of teams
28
Q

Paralympic Games

A

1960 Rome

challenge=raising $ to cover operating costs

29
Q

Selling Products Overseas

A
  • adapt to local/regional culture

- lack of cultural awareness neg affects efforts of companies sponsoring international events

30
Q

Olympic movement strategy

A
  • inc broadcast revenue while avoiding market fluctuations

- long term rights fees contracts w profit sharing=more programs and improved global coverage

31
Q

olympic partner program

A

pay for official sponsorship for 4 yrs

32
Q

NOC Sponsorship Program

A

target domestic sponsorships

33
Q

OCOG sponsorship program

A

finds own sponsors

needs approval from IOC and NOCs

34
Q

doping

A

WADA 1999

Sport Management (7 decks)

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