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Sport Management > Ch 17: Sports Broadcasting > Flashcards

Ch 17: Sports Broadcasting Flashcards

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Sports Trivia flashcards
1
Q

what is electronic media?

A

radio, TV, and Internet

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2
Q

what has been a major impact of electronic media in the sport industry?

A

transformed the industry’s relationship w/ the public

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3
Q

what do sport entities rely on broadcasters for?

A

revenue and publicity

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4
Q

why do electronic media outlets seek out opps in sport?

A

they know that sporting events are easy way to attract audiences that advertisers will pay to reach

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5
Q

year of telegraph

A

1844

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6
Q

year of telephone

A

1876

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7
Q

“wireless” radio established when?

A

by WW1

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8
Q

when was the first radio broadcast of sports events?

A

1921

-boxing and baseball

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9
Q

Pittsburgh Athletic Co. v. KQV Broadcasting Co.

A
  • 1938

- fed court ruled that home team controls all commercial broadcasting rights to a sporting event

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10
Q

what did network radio allow for?

A

many local stations across the country to broadcast the same event

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11
Q

what is a network?

A

linked individual stations via telephone wires

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12
Q

radio’s ability to reach a national audience created what kind of opportunities?

A

national advertising opps

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13
Q

what did radio do for sport publicity?

A

increased fan support, was valuable publicity and promo tool

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14
Q

what was media like after WW2?

A

Tv now, so consumers can see and hear

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15
Q

when did TV overtake radio as nation’s primary mass medium?

A

1950s

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16
Q

when was instant replay first used?

A

1963 (Army-Navy game)

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17
Q

“solid state” transistor-based cameras and zoom lenses

A
  • enhanced pic quality/mobility

- increasingly compelling video images

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18
Q

growth in sport broadcasting dominated by two men…

A
  • ABC Exec Roone Arledge

- NFL Commish Pete Rozelle

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19
Q

Roone Arledge

A
  • entertainment + sport
  • 1960: ABC + AFL
  • 1961=Wide World of Sports
  • 1968=ABC is Olympics Network
  • 1970=MNF
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20
Q

Pete Rozelle

A
  • moved NFL Hq to NYC (networks and ad agencies)
  • revenue sharing
  • Sport Broadcasting Act of 1961
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21
Q

Sport Broadcasting Act of 1961

A

granted pro ball, baseball, hockey, bball teams immunity from antitrust actions regarding pooled sale of broadcast rights

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22
Q

what led broadcasters to pursue the rights to additional sporting events?

A

huge ratings from MNF and Olympics

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23
Q

NCAA ball ship year

A

1973

24
Q

World Series Primetime

A

1971

25
Q

Ted Turner

A

TBS signal nationwide ine 1977 via satellite

26
Q

ESPN start

A

1979

-24 hr sport program

27
Q

1987: ESPN & NFL

A

first agreement occurs

-levied surcharge on its subscriber fees

28
Q

NFL Primetime

A

1987

-strictly fball highlights

29
Q

what did the NCAA limit in terms of television?

A

limited # of times one universe could appear on TV and also distributed revenue among its members

30
Q

Board of Regents v. NCAA

A
  • U.S. Supreme Court case

- colleges won freedom to sign their own deals for college fball

31
Q

X Games

A
  • 1995

- helped give brand identity to ESPN2

32
Q

DVR

A
  • 1999

- allows for time-shifting in order to skip commercials

33
Q

what was first sports network to launch an HD channel?

A

ESPN

34
Q

what is the standard sport broadcasting business model?

A

a telecaster pays a rights fee to the organizer of a game or event

35
Q

Telecaster

A
  • produces the telecast

- arranges for its distribution to public

36
Q

how does a telecaster recoup its fees and expenses?

A

by selling advertising in the game telecast and network distribution rights to cable operators

37
Q

in most pro and college sports, who controls national tv rights?

A

league or conference and individual team retains radio rights and some local tv rights

38
Q

who controls tv rights in individual sports (tennis, boxing)

A

event organizer

39
Q

key terms in the negotiation of a rights agreement include…?

A
  • amount of rights fees
  • distrib. of telecast
  • length of deal
  • copyright
  • sponsorship rights
40
Q

how do broadcasters determine how much they are willing to pay in rights fees?

A

they calculate how much money they can make on the programming by selling advertising in the particular programming

41
Q

what league has the largest rights fees and why?

A

NFL, since they have highest rated sport programs

42
Q

how are most rights fees shared?

A

equally among all member teams

43
Q

how can revenue disparities occur?

A

when teams receive tv fees from both national and local rightsholders

44
Q

what does a network HAVE to obtain?

A

rights fees

45
Q

what are the 3 typical rights arrangements?

A
  • rights and production deal
  • rights only agreement
  • time buy
46
Q

rights and production deal?

A

in addition to paying a rights fee for an event/ series a broadcaster must pay the expenses necessary to produce the coverage

47
Q

what are some key parts of the production process?

A
  • setting up cameras at venue
  • outfitting a booth
  • production truck
  • cleanfeed goes from truck to network studio
  • then its transmitted to network affiliates
48
Q

who are sports broadcasts key for?

A

for advertisers in search of key demographics

49
Q

what is a traditional advertisement in a sport tv program?

A

30 second commercial message for a consumer product

50
Q

what two entities do commercial formats contain advertising breaks for?

A

national commercials (sold by networks) and local ads (sold by local stations)

51
Q

what is the basis for calculating the price of advertisements

A

the basis of the number of ppl watching the telecast (rating)

52
Q

share (in terms of TV ratings)

A

the percentage of TV sets actually in due at a particular time that are tuned into a show
-companion measurement to a tv rating

53
Q

Distribution

A
  • broadcast networks
  • syndication
  • cable networks
  • digital networks
  • pay per view
  • radio
54
Q

what are game telecasts protected by?

A

copyright law

55
Q

what is a copyright?

A

literally the right to copy an original work that is in tangible form

56
Q

why is it important that rights holders own telecast copyrights and control highlight usage?

A

they can monetize those assets

Sport Management (7 decks)

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