Ch 16: Sport Communications

Question 1

what is sport communications

Answer 1

all methods used by sport org to deliver its key messages

Question 2

stakeholders

Answer 2

groups/individuals that have a direct or indirect interest in an org

Question 3

shift in sport comms

Answer 3

advances in technology

Question 4

success w comm plans

Answer 4

aggressive and strategic planning

Question 5

first outlet to cover sporting event

Answer 5

Boston gazette, London boxing match

Question 6

growth of sport industry

Answer 6

expansion of cable TV, use of sport programming to lure subscribers
-increased rights fees paid to sport entities

Question 7

media changes

Answer 7

cable TV=24 hour news

-sport radio is a top format on dial

Question 8

sport information director (SID)

Answer 8

covers media relations and other comms jobs

• calls from media
• setting up press
• media guides
• social media accounts

Question 9

media outlets “pulling”

Answer 9

turn public’s desire to know about team and players into $$ by selling more papers and advertising

Question 10

What has potential to reach largest audience?

Answer 10

wire service stories

Question 11

beat reporter

Answer 11

assigned by local media to maintain daily contact w/ team

Question 12

press release

Answer 12

• lets ppl know what an org is doing
• sent out to editors/reporters…hopes of favorable stories
• standard inverted pyramid style of writing

Question 13

press conference

Answer 13

• media invited for important message
• top priority=accommodating needs of attending media
• proper lighting, platforms in front and back
• multibox device

Question 14

annual team media guide publications

Answer 14

• created and distributed before season
• includes staff directories, bios of coaches/players/everyone
• usually digital

Question 15

media notes packages

Answer 15

contain all the statistical info and bio info about two teams competing in game

Question 16

photography

Answer 16

• need photographer
• digital is standard
• quick retrieval and distribution of images

Question 17

Video News Release (VNR)

Answer 17

-video=public’s media

pre produced piece including a written story summary or press release edited for broadcast

Question 18

B-Roll

Answer 18

a tape of raw footage that is not a finished segment that would accompany a written news release

Question 19

defamation

Answer 19

• damaging good rep of someone

- comes into play if sport comm pro gives inaccurate info to media

Question 20

FERPA

Answer 20

(Family Educational Rights and Privacy Act)

• sets parameters for providing personal, academic, medical info to media
• student athlete must release academic and medical info to non universities personnel

Question 21

HIPAA

Answer 21

Health Insurance Portability and Accountability Act

-sets limits on providing medical info to others

Question 22

public relations

Answer 22

all non media related communication efforts aimed at delivering a direct message to fans
-undertaken for pos image/impact on community

Question 23

community relations objectives include:

Answer 23

• development of substantive programs to benefit charitable causes
• educational and outreach programs in an orgs area of business

Question 24

what does the new media industry combine elements of?

Answer 24

computing, techn, content, and telecommunications

Question 25

what does new media industry create?

Answer 25

products/services that can be used interactively by consumers and business users anywhere

Question 26

interview

Answer 26

Q/A session employed by media to gather info and present it to an audience
-first prepare KEY MESSAGES

Question 27

crisis

Answer 27

• any non routine event that could disrupt an organization
• short term incident w neg impact
• dont overreact

Question 28

crisis plan

Answer 28

ID crisis, ID probability of happening, creating plan of action
-create crisis team

Question 29

10 principles for communicating in a crisis

Answer 29

1. speak early/often
2 dont speculate
3 go off record at your own peril
4 stay w the facts
5 be open and concerned, not defensive
6 make own point and repeat it 
7 don't war w the media
8 establish yourself as most authoritative source 
9 stay calm
10 never lie

Question 30

speculation

Answer 30

hypothetical questions (what if, suppose)
-better not to answer

Question 31

off the record comments

Answer 31

dangerous practice unless very trusting of media member

Question 32

media training

Answer 32

companies offer tips for comms w pros

Question 33

internal comms

Answer 33

prez/GM daily/weekly email:

• new partnership
• new hiring
• ticket sales update
• status report

Question 34

integrated marketing communications

Answer 34

symbiosis of advertising, marketing, and public relations

Question 35

advertising

Answer 35

info placed in media by an identified sponsor that pays for time or space

Question 36

call to action ads

Answer 36

encourage consumers to do something (buy tix)

Question 37

media planning

Answer 37

• choose correct medium

- examine each potential outlet’s ability to reach most target ppl

Question 38

trained media buyer

Answer 38

purchases ads for clients

-provides info required to make the right decision for each particular circumstance

Question 39

direct marketing

Answer 39

• success rates vary widely

- successful campaigns return pos response from approximately 2% of individuals targeted

Question 40

current issues

Answer 40

• emerging technology (internet based)
• outside agencies
• government relations (lobbying)