Ch 16: Sport Communications Flashcards
what is sport communications
all methods used by sport org to deliver its key messages
stakeholders
groups/individuals that have a direct or indirect interest in an org
shift in sport comms
advances in technology
success w comm plans
aggressive and strategic planning
first outlet to cover sporting event
Boston gazette, London boxing match
growth of sport industry
expansion of cable TV, use of sport programming to lure subscribers
-increased rights fees paid to sport entities
media changes
cable TV=24 hour news
-sport radio is a top format on dial
sport information director (SID)
covers media relations and other comms jobs
- calls from media
- setting up press
- media guides
- social media accounts
media outlets “pulling”
turn public’s desire to know about team and players into $$ by selling more papers and advertising
What has potential to reach largest audience?
wire service stories
beat reporter
assigned by local media to maintain daily contact w/ team
press release
- lets ppl know what an org is doing
- sent out to editors/reporters…hopes of favorable stories
- standard inverted pyramid style of writing
press conference
- media invited for important message
- top priority=accommodating needs of attending media
- proper lighting, platforms in front and back
- multibox device
annual team media guide publications
- created and distributed before season
- includes staff directories, bios of coaches/players/everyone
- usually digital
media notes packages
contain all the statistical info and bio info about two teams competing in game
photography
- need photographer
- digital is standard
- quick retrieval and distribution of images
Video News Release (VNR)
-video=public’s media
pre produced piece including a written story summary or press release edited for broadcast
B-Roll
a tape of raw footage that is not a finished segment that would accompany a written news release
defamation
- damaging good rep of someone
- comes into play if sport comm pro gives inaccurate info to media
FERPA
(Family Educational Rights and Privacy Act)
- sets parameters for providing personal, academic, medical info to media
- student athlete must release academic and medical info to non universities personnel
HIPAA
Health Insurance Portability and Accountability Act
-sets limits on providing medical info to others
public relations
all non media related communication efforts aimed at delivering a direct message to fans
-undertaken for pos image/impact on community
community relations objectives include:
- development of substantive programs to benefit charitable causes
- educational and outreach programs in an orgs area of business
what does the new media industry combine elements of?
computing, techn, content, and telecommunications
what does new media industry create?
products/services that can be used interactively by consumers and business users anywhere
interview
Q/A session employed by media to gather info and present it to an audience
-first prepare KEY MESSAGES
crisis
- any non routine event that could disrupt an organization
- short term incident w neg impact
- dont overreact
crisis plan
ID crisis, ID probability of happening, creating plan of action
-create crisis team
10 principles for communicating in a crisis
1. speak early/often 2 dont speculate 3 go off record at your own peril 4 stay w the facts 5 be open and concerned, not defensive 6 make own point and repeat it 7 don't war w the media 8 establish yourself as most authoritative source 9 stay calm 10 never lie
speculation
hypothetical questions (what if, suppose) -better not to answer
off the record comments
dangerous practice unless very trusting of media member
media training
companies offer tips for comms w pros
internal comms
prez/GM daily/weekly email:
- new partnership
- new hiring
- ticket sales update
- status report
integrated marketing communications
symbiosis of advertising, marketing, and public relations
advertising
info placed in media by an identified sponsor that pays for time or space
call to action ads
encourage consumers to do something (buy tix)
media planning
- choose correct medium
- examine each potential outlet’s ability to reach most target ppl
trained media buyer
purchases ads for clients
-provides info required to make the right decision for each particular circumstance
direct marketing
- success rates vary widely
- successful campaigns return pos response from approximately 2% of individuals targeted
current issues
- emerging technology (internet based)
- outside agencies
- government relations (lobbying)
