Ch 6 - Conformity (Exam 2)

Question 1

conformity

Answer 1

• change our behaviour in response to the influence of others

Question 2

chameleon effect

Answer 2

• our instinctual tendency to mimic the behaviours of those around us
• ie. yawning

Question 3

compliance

Answer 3

• when we alter out behaviour to a specific request from someone
• type of conformity

Question 4

obedience

Answer 4

• changing our behaviour due to a direct command or order
• type of conformity

Question 5

private conformity

Answer 5

• when we genuinely adopt the socially influenced behaviour as our own

Question 6

public conformity

Answer 6

• changing our behaviour outwardly without agreeing with or believing in it

Question 7

key difference between private and public conformity

Answer 7

• private conformity: continue to behave that way even when the groups influence is no longer present

Question 8

Sherif’s autokinetic study

Answer 8

• group norm formation and private conformity
• participants maintained group norm when returned to individual setting

Question 9

informational influence

Answer 9

• when individuals look to others for guidance on how to behave accurately
• common in ambiguous situations and crisis

Question 10

The War of the Worlds mass hysteria and Le Roy New York mass psychogenic illness are examples of what kind of influence?

Answer 10

• informational

Question 11

normative influence

Answer 11

• conformity is driven by the desire for social acceptance and to avoid social rejection

Question 12

Asch’s line-judgement study

Answer 12

• example of normative influence
• 37% conformed

Question 13

what factors influence sex differences in conformity?

Answer 13

• comfort with the task
• type of social situation

Question 14

Model of Dissent study

Answer 14

• decreased normative pressure
• conformity reduced when one other person gave a different answer than the group

Question 15

the door-in-the-face technique

Answer 15

• start with a large request
• follow up request with a smaller one, which is the actual desired request
• Zoo study

Question 16

the low-ball technique

Answer 16

• 7am appointment study
• agree to one price initially the raise the price
• we feel like we can’t go back after we already agreed

Question 17

the foot-in-the-door technique

Answer 17

• get someone to agree to a smaller request first, follow up with a larger one
• Sign-in-the-yard study
• triggers a change in self-perception

Question 18

Milgram’s obedience study

Answer 18

• 65% delivered max shock
• ordinary people may harm others if instructed by someone they view as an authority

Question 19

which are NOT reasons why people obeyed in Milgram’s study?

Answer 19

• aggression
• sex differences
• the times (not a historical artifact)

Question 20

reasons why people DID obey in Milgram’s study

Answer 20

• transfer of responsibility
• gradual increase in the severity of shock
• normative influence
• informational influence