Ch. 5 - Global Media Culture

Question 1

The pairing of ________ is a powerful tool that aids the advancement of all the revolutionary changes that happened in the world for a considerable period of time.

Answer 1

Globalization and Media

Question 2

What are the five stages of Media and Globalization?

Answer 2

1. Oral communication
2. Script
3. Printing press
4. Electronic media
5. Digital Media

Question 3

has been said to be often the most overlooked medium in histories of Globalization

Answer 3

Speech

Question 4

The medium of language has aided Globalization in general simply because language allowed
humans to cooperate. Language has kept and transmitted vital agricultural data across time as
one generation after the other carried on its knowledge to the next, leading to the creation of
villages and towns.
____________ became instrumental in markets, business trade, and cross-continental transactions. The spread of religious teachings is also made possible through oral communication.

Answer 4

Oral communication

Question 5

In other histories of media technology, the ____ has not been given so much role as a tool of
transition between oral cultures and cultures of the printing press, but the era of the script is
crucial for globalization and media.

Answer 5

script

Question 6

_____ became a strain for oral communication, but script-the very first writing- allowed humans to communicate and share knowledge and ideas over a larger space and much longer times.

Answer 6

Distance

Question 7

The printing has said to be responsible for starting the ― _______ and has turned the whole world upside down.

Answer 7

information revolution

Question 8

the printing press helped

Answer 8

foster globalization.

Question 9

This refers to the media that require electricity to use. The 19th century has started a revolutionary change in the processes of Globalization.

Answer 9

Electronic Media

Question 10

As Marshall McLuhan proclaimed, the world has become a ―global village‖ largely because of

Answer 10

television

Question 11

They are most often electronic media that rely on digital codes – the long, arcane combinations of 0s and 1s that represent information.

Answer 11

Digital Media

Question 12

The _______ is the usual representation of digital media and comes as the latest and one of the most significant mediums to influence Globalization.

Answer 12

Computer

Question 13

is the carrier of cultures

Answer 13

Media