CH 5 -- E-Business: Managing the Customer Experience Flashcards
E-Marketing
Strategic process of creating, distributing, promoting, and pricing goods and services to target market over internet
Interactive Marketing
Buyer-seller communication in which the customer controls the amount and type of information recieved from a marketer through such channels as the internet
Marketing Website
Site whose main purpose is to increase purchases by visitors
B2B E-Marketing
Use of internet for business transactions between organizations
E-procurement
use of internet by organizations to solicit bids and purchase goods and services from suppliers
B2C e-Marketing
Selling directly to customers with internet
Shopbot (Bot)
Software program that allows online shoppers to compare the price of particular products offers by several online retailers
Secure Sockets Layer
Technology that secures a website by encrypting information and providing authentication
Phising
High-tech scam that uses authentic looking email or pop-up messages to get unsuspecting mistimes to reveal personal information
Channel Conflicts
Conflicts between manufacturers, wholesalers and retailers
Search Marketing
Paying search engines such as google, a fee to make sure companies listing appears towards the top of the search results.
Click-through rate
% of people who click on banner when presented
Conversion Rate
% of visitors who make a purchase
