CH 4 -- Social Media Marketing Flashcards
Social Media
different forms of electronic communication through which users can create online communities to exchange information, ideas, messages, and other content
Social Media Platform
A type of software or technology that allows users to build, integrate, or facilitate a community interaction among users, and user-generated content
Social Media Tool
Software that enables users to communicate with each other
Social Networking Site
A website that provides virtual communities through which people can share information, post opinions, and increase their circle of online friends
Bookmarking Site
A platform that gives users a place to save, organize, and manage links to websiters and other internet resrouces
Social News Site
A paltform where users can post news items to link to outside articles, then vote on postings get the most prominent display
Microblog
Blog posting that contains only a few words
QR Code
“Quick Response” a two dimesional bar code that can be read by mobile phones
Social Media Marketing
Use of social media portals to create a positive influence on consumers or business customers towards an organizations brand, product or image
Social Media Marketing Plan
A formal document that identifies and describes goals and strategies, targeted audiences, budget, and implementation methods as well as tactics for monitoring and measuring a SMM effort
Influencers
Individuals with the capability of affecting the opinions or actions of others
Content Marketing
Creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action
Social Media Monitoring
Process of tracking, measuring, evaluating a firm’s social media marketing initiatives
Social Media Analytics
Tools that help marketers trace, measure, and interpret data related to social media marketing initiatives
Return on Investment (ROI)
Rate of revenues received for every dollar spent on an expense
