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MKTG Final Exam > CH 13 -- Developing and managing Brand and Product Categories (IN EXAM 1) > Flashcards

CH 13 -- Developing and managing Brand and Product Categories (IN EXAM 1) Flashcards

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MKTG Final Exam (11 decks)

CH 12 -- Product and Servive Strategies

CH 13 -- Developing and managing Brand and Product Categories (IN EXAM 1)

CH 8 -- Global Marketing

CH 18 -- Pricing Concepts

CH 19 -- Pricing Strategies

CH 16 -- Integrated Marketing Communications. Advertising, and Public Relations

CH 4 -- Social Media Marketing

CH 5 -- E-Business: Managing the Customer Experience

CH 17 -- Personal Selling and Sales Promotion

CH 14 -- Marketing Channels and Supply Chain Management

CH 15 -- Retailers. Wholesalers and Direct Marketers

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