ch 13

Question 1

Explain the basic purposes of evaluation.

Answer 1

To determine achievement of objectives related to improved health status
To improve program implementation
To provide accountability to funders, the community, and other stakeholders
To increase community support for initiatives
To contribute to the scientific base for community public health interventions
To inform policy decisions

Question 2

Differentiate between formative and process evaluation

Answer 2

Process or formative evaluation – used for quality assessment & program improvement. In professional practice, the terms process evaluation & formative evaluation are used interchangeably & are usually synonymous; in theory formative is more comprehensive & includes such things like pre-testing

Question 3

What is process evaluation

Answer 3

measurements obtained during the implementation of program activities to control, assure, or improve the quality of performance or delivery. Together with preprogram studies makes up formative evaluation

Question 4

What is impact evaluation

Answer 4

immediate observable effects of a program, leading to the intended outcomes of a program; intermediate outcomes

Question 5

What is outcome evaluation

Answer 5

ultimate goal or product of a program or treatment, measured by morbidity, mortality statistics in a population, vital measures, symptoms, signs, or physiological indicators

Question 6

What are the 6 steps of the CDCs Framework for Evaluation

Answer 6

1. Engage stakeholders: 
2 Describe the program
3. Focusing the evaluation design
4. Gathering credible data
5. Justify conclusions
6. Ensure use and share lessons learned

Question 7

What are the 4 standards of the CDCs Framework for Evaluation

Answer 7

1. Utility
2. Feasibility
3. Propriety
4. Accuracy

Question 8

Describe the three primary groups of stakeholders for the evaluation

Answer 8

1. Those involved in the program operations
2. Those served or affected by the program
3. The primary users of the evaluation results

Question 9

Identify the four standards of evaluation

Answer 9

1. Utility- ensure that information needs of evaluations users are satisfied
2. Feasibility- evaluation is realistic and affordable
3. Propriety- ensure that the evaluation is ethical
4. Accuracy- findings are both valid and reliable

Question 10

Identify barriers to evaluation

Answer 10

Fail to plan for evaluation
Inadequate resources
Organizational restrictions
Effects hard to detect; small, slow coming, don’t last
Time allocated to evaluation
Restrictions in data collection
Difficult to distinguish between cause & effect
Difficult to evaluate multi strategy interventions
Conflict between professional standards & do-it-yourselfers over appropriate design
Sometimes people’s motives get in the way
Intervention not delivered as intended

Question 11

What is an internal evaluator

Answer 11

If an individual trained in evaluation and personally involved with the program conducts the evaluation

Question 12

What is an external evaluator

Answer 12

Someone who is not connected with the program