Case Studies

Question 1

What is a case study?

Answer 1

A very detailed investigation of an individual or small group of people, due to a small sample, the case study can conduct an in depth analysis of the individual/group

Question 2

What are 2 strengths of case studies?

Answer 2

• Create opportunities for a rich yield of data and the depth analysis can bring high levels of validity
• Sometimes the only method that can be used to investigate an individual’s unique behaviour

Question 3

What are 3 weaknesses of case studies?

Answer 3

• Often cannot be generalised to the rest of the population
• May lack validly due to investigator not being objective
• Case studies unusual by nature so will have poor reliability as replicating then will be unlikely