C2al Content analysis as a research method

Question 1

Content analysis

Answer 1

a research method used to measure the number of times a behaviour or event occurs within one or several forms of media

Question 2

Conducting content analysis (e.g for aggression)

Answer 2

1) Decide what aggressive behavior is
2) Develop list of behaviors/ categories that could be measured as aggressive
3) Decide sample to study (TV program, movie, etc)
4) Tally times of aggression occured
5) Asses reliability of results

Question 3

Tally

Answer 3

A single mark on a chart to show that a behavior/category has been found during content analysis

Question 4

How should content analysis be sampled

Answer 4

Choose programs played at different times a day, different channels and different days of the week

Question 5

Unrepresentative

Answer 5

limited so that it might not apply to everyone