C04: Logoplaste - Global Growing Challenges

Question 1

Logoplaste Business Model

Answer 1

Portuguese producer of plastic packaging in Europe, North America, Malaysia and Brazil

Question 2

Benefits for Logoplaste for international expansion

Answer 2

• Fast market growth rates, especially Asia pacific
• Expansion because of limited demand in Portugal
• Following their customers to new countries -> on-site production
• Logoplaste started to expand to countries with low geographical and cultural difference -> learning process and increase distance by time
• Better supplier for existing customers & get new customers

Question 3

“Hole in the wall” - Strategy

Answer 3

Advantages:

• Reduces transportation costs
• Strengthening cooperation with customers
• Enables just in time delivery
• No secondary packaging

Disadvantages:

• High reliance on the single customer
• Cannot exploit economies of scale
• Costs of replication
• Risk of losing control