C02: K-Pop - A Global Music Factory Fizzling Out Flashcards
1
Q
What are the innovative characteristics of K-Pop as a business model?
A
- repetitive and addictive hook or chorus in English
- tightly choreographed, synchronized dance routine with a distinct, immediately recognizable and imitable signature move
- emotional attachments to group members
- focussing on high quality
- investing also in wardrobe assistants, choreographers, producers, and vocal and dance trainers
- audition process and marketing heavily dependent on social media
2
Q
Internationalization of K-Pop
A
- collaboration with international artists
- making artists as globally marketable as possible (language, etiquette, media, and fan interaction)
- heavy reliance on social media
- granting listeners access to artists through social media
- communication between fans alike
- no strong promotion besides that (TV, etc.)
- acquisition of travel agencies to offer overseas packages
- building a significant domestic fan base and expanding into Asia, then internationally
- same concept in different markets
3
Q
Cross-national cultural differences and barriers for the international expansion of K-Pop?
A
- mainstream markets are large
- Anti-Hallyu wave
- unresolved issues from war
- unethnical contracts
- copycats
4
Q
K-Pop Business Model
A
- Perfection through years of training
- Training to get predictable results
- Large management companies > enormous control of every part of the talent development system
- Performers learning different languages
- Development of skills of the performer
5
Q
K-Pop from the customer’s point of view
A
- Mix languages to target local audiences
- Well-developed choreography
- High quality of perform/video
- Video with appealing elements of Asian culture
- “likeable” behavior
- Rotation of leading performers
- Group of “members” with different types
- niche popularity due to language and taste differences
- repetition that might be boring in the long term → similarity
- Mix of styles may become lack of uniqueness
