Buyer incentives Flashcards

1
Q

Have you given any thought to our pricing strategy?

A

I suggest offering it a lower price.

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2
Q

Does pricing change depending on the company’s goals?

A

Absolutely.

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3
Q

Are there different ways to set prices for products?

A

Yes, that’s a pricing strategy

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4
Q

What’s one of your company’s pricing strategies?

A

They usually go for a “buy 3 -pay 2” campaign

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5
Q

best, finest, top

A

premium

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6
Q

cheap, budget, reduced

A

economy

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7
Q

enter into a market

A

penetrate a market, market penetration

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8
Q

take from the top

A

skim

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9
Q

plan, develop

A

devise

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10
Q

used a lot

A

used extensively

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11
Q

implement, take on, accept

A

adopt

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12
Q

be more important

A

outweigh

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13
Q

(pay) in advance

A

pay up front

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14
Q

Do you think skimming implies high or low prices?

A

The product is introduced normally at a very high price and then they start reducing it significantly.

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15
Q

Which strategies do you think are used extensively (by company)?

A

Pricing penetration is the most commonly used one.

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16
Q

How would you price products to penetrate a new market?

A

What businesses normally do is to set low the prices when introducing to a new market.

17
Q

Before devising a pricing plan, what information would you want?

A

When you develop a plan based on prices, it’s important to focus on the quality.

18
Q

When you are shopping, does quality outweigh price?

A

Of course, quality is way more important than the price.

19
Q

Do you ever pay up front for your purchases?

A

No, I never pay in advanced.

20
Q

What about pricing specifically for online market?

A

The freemium model: they launch the product with basic features, and you have to buy more in order to enhance those features.