Buyer incentives Flashcards
Have you given any thought to our pricing strategy?
I suggest offering it a lower price.
Does pricing change depending on the company’s goals?
Absolutely.
Are there different ways to set prices for products?
Yes, that’s a pricing strategy
What’s one of your company’s pricing strategies?
They usually go for a “buy 3 -pay 2” campaign
best, finest, top
premium
cheap, budget, reduced
economy
enter into a market
penetrate a market, market penetration
take from the top
skim
plan, develop
devise
used a lot
used extensively
implement, take on, accept
adopt
be more important
outweigh
(pay) in advance
pay up front
Do you think skimming implies high or low prices?
The product is introduced normally at a very high price and then they start reducing it significantly.
Which strategies do you think are used extensively (by company)?
Pricing penetration is the most commonly used one.
How would you price products to penetrate a new market?
What businesses normally do is to set low the prices when introducing to a new market.
Before devising a pricing plan, what information would you want?
When you develop a plan based on prices, it’s important to focus on the quality.
When you are shopping, does quality outweigh price?
Of course, quality is way more important than the price.
Do you ever pay up front for your purchases?
No, I never pay in advanced.
What about pricing specifically for online market?
The freemium model: they launch the product with basic features, and you have to buy more in order to enhance those features.
