Branding 2 Flashcards
show / describe what’s different from others
differentiate
gun, sword, knife
weapon
isolated words in sentence
apposition
saying more than is real, overstating
hyperbole/exaggeration
repeating sounds or letters
alliteration
creating words that are not in the dictionary
made-up words
companies often create short catchy songs to go with their advertising.
jingles
keep or save from damage / injury
protect
Does insurance protect one’s financial investment in a car?
gives one protection
something bought for a lower than expected price
a bargain
an outdoor market where old, used, or discounted goods are sold
flea market
something that’s (almost) identical to something else
copy
not a copy, real
genuine
believe or conclude with some uncertainty
suppose
an unlicensed copy of something, sold at a lower price than the original
knockoff
Can you think of any brands or products that are commonly knocked off?
watches, music, handbags, sunglasses
an asset from the human mind, consisting of knowledge and ideas, such as an invention, a process, a song
intellectual property
be able to differentiate, tell two things apart
distinguish characteristic,
unique
distinctive
sign / symbol commonly associated with something
emblem
give, permit
grant
make copies of an original, duplicate
reproduce
100% interest in / ownership of (design)
exclusive rights
use of a protected product without permission
infringement
take someone to court for injury or damage
sue
come to an agreement without suing
settle out-of-court
depending on, relying on something
have (a lot) riding on …
show others what can / will happen
set an example
stop
cease
fulfill, complete
comply with
start (legal action)
initiate
privately owned or controlled
proprietary
say you’re going to hurt or harm someone / something
threaten
threaten to sue someone
threaten legal action
distinctive design, picture, emblem, logo or wording (or combination) that distinguishes a company’s goods or services from those of its competitors
trademark ™
notification that a patent has been applied for
patent pending
notification that the trademark has been registered with a national trademark office
registered trademark ®
the exclusive right granted by a government to an inventor to manufacture, use, or sell an invention for a certain number of years
patent
the legal right to reproduce, publish, and sell a book, recording, image, or other creative work for a certain period of time
copyright ©
Which term applies to a product or a process?
patent
Which applies to songs?
copyright
Which term applies to a logo or slogan?
trademark
