BUSINESS MODEL TECHNO Flashcards
DEFINE BUSINESS MODEL
a high-level plan for profitably
operating a business in a specific marketplace.
A primary
component of the business model is the
VALUE PROPOSITION
Successful businesses have business models that allow
them to _______________ at a competitive price and a
sustainable cost
fulfill client needs
ENUMERATE THE 10 COMPONENTS OF A BUSINESS MODEL
- A High Level Vision
- Key Objectives
- Customer Targets and Challenges
- Solutions
- Value
- Pricing
- Messaging
- Go-to-Market
- Growth Opportunity
- Required Investment
*
- Required Investment
The first component of your business model is a basic
description of your strategy.
HIGH LEVEL VISION
Your ______can be as short
as a few sentences long and can ultimately be part of
your company’s mission statement.
VISION
Determine what your top quantifiable goals are and
how you plan to evaluate them. Your objectives can
relate to your yearly sales revenue, operating costs,
marketing strategies or staffing decisions (WHAT COMPONENT)
KEY VISION / OBJECTIVES
It is important to identify the types of customers who
would be interested in your organization’s products or
services. This component also includes creating a list of
challenges your target customers may face while
consuming your company’s offerings
CUSTOMER TARGETS AND CHALLENGES
(component) Refers to the central aspects of your solutions that
make them unique.
VALUE
______ can also include treating
your business’s employees and customers with respect by
paying attention to their needs and concerns
VALUE
Every business must establish a ___________l for its
products or services.
Pricing model
Your ________must be clear and powerful in
order to attract attention and convince customers
that your business’s products or services are worth
purchasing
MESSAGE
A __________ involves choosing the
channels you want to use to promote and sell
your products or services. These vehicles can
include social media platforms, mobile app stores
and paid search
go-to-market strategy
Common examples of opportunities for growth include
____ AND ____ with other companies and
partnerships with ______ for charity
campaigns.
mergers and acquisitions
nonprofit organizations
What is the benefit of mergers and acquisitions with other companies
IMPROVE BUSINESS EFFICIENCY
What is the benefit of partnerships with nonprofit orgs?
IMPROVED BRAND REPUTATION
An ______is the resources (products or services) you need
to use your solutions and how much they cost
investment
Much like the
price-setting process, it’s always important to make
investment-related decisions carefully to ____________
avoid costly losses.
It’s important to follow all the components of a
business model because they provide you with a ______
to making your company profitable while also
____________________________.
guide
creating value for your customers
A common mistake many companies make when they create their
business models is to ________________________until
it becomes profitable
underestimate the costs of funding the business
____________to the introduction of a product is
not enough.
Counting costs
A company has to keep the business running until
____________________
its revenues exceed its expenses
ENUMERATE ALL THE 12 TYPES OF BUSINESS MODELS
- Freemium
- Subscription
- Pay-As-You-Go
- Ad-based
- Transactional
- Direct-To-Consumer
- Marketplace
- Razor and Blade
- Private Label
- Franchise
- Dropshipping
- Affiliate
a type of
business model that offers basic features of a product or service to users
at no cost and charges a premium for supplemental or advanced
features.
freemium business model