Business Growth Flashcards
How do businesses Grow
Internal/Organic
External/Inorganic
How may business grow internally/externally
By being successful
Borrowing through issuing shares (equity)
Launching new products
Growing a customer base
Establish new distribution channels
Limits to organic growth
Product market may be saturated - can only grow through the expense of other firms
May need to diversify
How may businesses grow externally
Merging or acquiring with/other companies
Advantages of external/inorganic growth
Rationalisation may occur
Instant access to increased economies of scale
Increase in market share - increased market power
Three types of M+A
Horizontal
Vertical
Conglomerate
What is a horizontal merger
Merger between firms operating in the same industry and at the same stage of the production process
What is a Vertical Merger
Merging upstream or downstream along the production process
What is backward integration
When a company merges with a supplier
What is forward integration
When a company merges with a customer
What may vertical integration allow
Rationalisation of the process of production
What is a Conglomerate Merger
The merging of two firms that are operating in quite different markets or industries
Arguments in favour of conglomerate
Reduce risks faced by firms
Disadvantage of external/inorganic growth
Gains in market share attract attention of the regulator
Advantages of organic growth
Lowest risk
Control of firm doesn’t change
Firms can build on existing strengths
Continue to meet expectations
Good for workers morale - increased job opportunities (uncreased scope for management roles)