Business environments Flashcards
name the 3 business environments
micro
market
macro
name the internal inveronments
micro environment
name the external environmetns
market
macro
macro environment
=the business has no control over what happens in the maco environment
=the business needs to design strategies
what are the tools used to analyze the macro environment
an environmental scan
a SWOT-analysis, and
a PESTLE analysis or a PE²STLE analysis.
Environmental Scan
=Identify factors that may impact on the business
=then adjust existing plans or develop new plans to
deal with these factors / events.
A SWOT-analysis (Only O and T)
O and T are external factors of the business
PE²STLE-analysis:
Political
economic
ethical
social
technological
legal environmental
Political factors .This factor is important in relation to:
local political situation of the country
political situation of other countries in which the business may operate
world politics in general
Economic factors.Economic factors that may affect the business:
Economic growth and development in the country
Inflation rates
Interest rates
Exchange rates
High unemployment rates
Taxes such as income tax, VAT, import duties, etc.
Ethical factors that a business needs to consider
= What is the difference between ethical and legal
= Fair trade refers to respect and transparency in business dealings, acknowledging that one party will not attempt to exploit the other
=CSR is the responsibility towards the shareholders to make a profit vs the responsibility towards giving back to the community
=an employee’s privacy regarding the use of the internet vs the rights of the business to expect responsible behavior from employees.
Socio-economic factors
=Refers to the impact that social
trends have on the role players in the
economy.
other factors are :
=the average age of the population, the life expectancy, and people becoming more health conscious
= The number of single parents providing for a family.
=HIV/AIDS infection and diseases such TB and malaria
= levels of literacy/education
=unemployment rates
Technological factors
Technology refers to the equipment the
business uses to buy (or make), advertise or
sell the products or services.
think about how the following factors impact the business:
= rapid development of issues surrounding social media
=automation of different processes, requiring less use of lower-skilled
= Advances in online money transfers
=online shopping
= Product innovation through research and development
Legal factors
The legal environment refers to all
laws that impact the business.
these include:
= labor legislation such as the labor relations act
= Legislation introduced to protect the consumer
=laws that protect the environment against exploitation and pollution
=criminal justice that protects the business against piracy and rip-offs
=laws relating to paying tax, registering the business, health, and safety, and specifications for dealing with food
Physical environment and other Environmental factors
Environmental factors are important if one
thinks of the growing awareness to protect
the environment and to prevent negative
consequences such as global warming and
changes in weather patterns.
Tools used to analyse
the market environment:
an environmental scan
a SWOT-analysis O and T only
Porters Six Force model
Porters Six Force model
cureent competitors
threat of new entrants
availability of substitute products
the power of suppliers
the power of buyers
the power of complementary products
current competitors(view the following factors)
-size and financial resources
-market share
-quality of products and services
-consumer brand loyalty
-pricing of products and services
-convenience of location and distribution channels
-trading hours
Threat of new entrants
Not only current competitors “steal” customers, there may be a challenge from a new business that sees an
opportunity to make money by entering the market.