Business Enviroments Flashcards
What are the three business environments
Macro, market, and micro
What does the micro environment consist of
- the 8 business functions
- resources
- business policy
- organisational structure
- strategy
- Management and Leadership
What does the market environment consist of
- customers
- suppliers
- competitors
- regulators
- unions
- intermediaries
- NGOs
- CBOs
- strategic alliance
- employer organisations
What does the macro environment consist of
PESTLE
- Physical
- Economical
- Social, cultural, demographic
- Technological
- Legal and political
- International
- institutional
How much control do we have over the micro environment
Total control
How much control do we have over the market environment
We have no control but we can influence it
How much control do we have over the macro environment
No control
What does the Vision of the business consist of
The dream that an entrepreneur wants to achieve (long term)
What is the mission of the business
It is the action plan which gives clear directions on how to achieve the vision of the business (long term)
What are the goals of the business
The medium term achievements
What are the objectives of the business
The daily functioning of the business (short term things you need to do to reach your dream)
What are the 8 business functions
Human Resources, Public Relations, Production, Purchasing, Marketing, Admin, Finance, General management
What is the organisational structure of the business
The hierarchy of the business
What is organisational culture
It is the way the company goes about doing business. It’s values and beliefs that are shared within the business
What determines the performance of the business
3p’s (profit, people, planet)
Describe the purchasing function
Procurement of goods and services needed by other departments in the business
Describe the production function
Making of a product that consumers are willing to pay for by combining the factors of production which are natural resources, labour, capital and entrepreneurship
Describe the Human Resources function
Employment of people according to the requirements of the business
Describe the administration function
Collects data to process into useful information
What is a demographic
A measurable characteristic of the consumer (eg. Race, gender, location, age )
What is a psychographic
A value system ( a characteristic you tell just by looking at the consumer eg. Why do you buy a product)
What is the difference between services and goods
( services are intangible while goods are tangible)
Describe the marketing function
All the activities related to getting the product/ service from the producer to the consumer
Deceive the public relations function
Responsible for keeping all stakeholders happy by maintaining a favourable public image at all times
Describe the financial function
Handles all the money matters of the business
Describe the general management function
Coordinates and oversees all the other functions
What are resources
Everything that is available in the business to produce goods or deliver a service
What are the different resources in a business
Human, physical, financial, technological and time resources
What does Human Resources consist of
Employees
What does physical resources consist of
Raw materials and infrastructure
What does financial resources consist of
Capital
What does technological resources consist of
Internet
What influences the hierarchy of a business
Size of the company, type of operation/business, and organisational culture
What are the three types of organisational structure
Functional, project and matrix structure
Describe the functional structure
CEO at the top followed by department managers then department team members
Describe the project structure
Employees from different departments are brought together to carry out a project
Describe the matrix structure
Similar to a project structure, except employees don’t move out of their departments for a project
What organisational structure do bigger businesses normally use
Functional structure