Business Cases

Question 1

Pricing strategies :

Answer 1

1. Competitive analysis
2. Cost-based pricing
3. Price-based costing

Question 2

Pricing strategies:

1. Competitive analysis

Answer 2

• competitor’s price
• substitutions
• consumer buying habits

Question 3

Prick g strategies:

2.Cost-based pricing

Answer 3

• cost of goods sold
• what’s our break even point
• what size profit margin can we add

Question 4

Pricing strategies: 3.price-based costing

Answer 4

• What se customers willing to pay for the product
• what it worth to them compared to other things
• supply and Demand

Question 5

Les questions à poser face à une pricing strategy :

Answer 5

• who is our competitor and what do they charge ?
• Hiw does our product compare to the competiton
• are there any credible substituons ?
• What about customer loyalty ?
• Cost based pricing: what does it cost us to make, package and market a one month supply ? Where they heavy R&D costs ?