Business Flashcards
Define invention
The creation of new products or processes usually as a result of extensive research
Define innovation
The practical application of an idea or invention into a good or service that customers will pay for
Define risk
Any situation which brings exposure
Give examples of risks a business may face
Failure, financial loss and lack of security
What is the general rule of thumb when it comes to how many years a business will operate with no profit?
3 years
What should a business owner avoid doing when starting a business?
Putting too much money, into the business, that they can’t afford to lose
Why is lack of security a risk for business?
Being self employed means there is no regular income, not set hours, no assets paid for (cars and houses) and no holiday days
List some non-financial rewards from business success
Being a household name, winning awards, growing their business and create ne opportunities
List some financial rewards from business success
Profit, business sucess and independence
Why could being independent be seen as good?
Make your own hours, providing jobs to others, a sense of achievement and doing something you’re passionate about
True or False? Risk is unavoidable
True
Before making a decision what must a business do?
Balance the risk of any decisions against the potential rewards (risk reward assessment)
Define business
An individual or organization whose aim is to satisfy the needs or wants of consumers by providing goods and/or services that they will buy
What are the three purposes of business activity?
To meet customer needs, produce goods/services and to add value and give a reason to buy
Define a market orientated business
A business that provides products because consumers want them
What do market orientated businesses look for?
Gaps in the market
What are the four customer needs?
Price, quality, convenience and choice
Define price
The amount that someone is willing to pay for a good or a service
Define quality
The percieved standard of a good or a service
Define convenience
How easy it is for a customer to obtain a product or service
Define choice
Refers to giving customers a number of options
What is the best way to get customers to buy?
Know who the customers are
Identify what those customers needs are
Define market research
The organised gathering, recording and analysis of data in order to better understand the behaviour of customers
Why do business undergo market research?
Identify a gap in the market
Inform business decisions
Reduce the business risks
Understand customer needs
What are the two methods of market research?
Primary and secondary research
Define primary research
New information collected first hand
Define secondary research
Existing information collected by someone else
Give examples of primary research
Surveys
Focus groups Questionnaires
Give examples of secondary research
The internet, market reports and government reports
What is quantitative data?
Data expressed in quantities (stats)
What is qualitative data?
Data expressed in quality (opinions)
Define market segmentation
The process of dividing a market into smaller groups that contain consumers with similar needs, wants or characteristics
What are the ways a market can be segmented?
Behaviour
Geographical location
Demographic
Psychographical
Define a gap in the market
An unmet consumer need that provides an opportunity for businesses to increase their sales
What can a market map help identify?
The competition and how they compare
What is a unique selling point?
One way in which a business can gain a competitive advantage over other businesses
What two things must a business need?
Aims and objectives
What are business aims?
The long-term outcome that is desired from undertaking business activity
What are business objectives?
The short-term specific targets that are set to help a business achieve its overall aims
Give examples of financial aims?
Survival Sales Profit Market Share Financial Security
Define profit
The difference between the amount recieved for selling products and services and the cost of making or providing them
How could a business increase revenue?
Sale more
Increase prices
Define market share
The proportion of sales within a market that are accounted for by a particular company or product
Give examples of non-financial aims?
Social (society improvement)
Personal satisfaction
Challenge
Independence
What makes aim and objectives differ?
The purpose of the business
The size of the business
The age of the business
Why is cash important to a business?
It’s needed to pay suppliers, overheads and employees
Define insolvency
A situation where a business is not able to pay the debts that it owes
Define cash inflows
Cash that is coming into the business
Give examples of cash inflows
Sales
Loans
Grants
Define cash outflows
Cash that is leaving the business
Give examples of cash outflows
Materials
Rent
Wages
Define net cash flow
The difference between the cash flowing into an out of a business, over a given time period
What is the net cash flow formula?
Net Cash Flow = Inflow - Outflow
Define cash flow forecast
A financial document that estimates the amount of cash coming into and out of a business over a given period of time
What can a business do by producing a cash flow forecast?
Identify problems before they happen
Plan how to use excess cash
Compare their forecast to their actual cash flow to monitor the business
Support applications for any borrowing
What three things makes up a cash flow forecast?
Receipts, payments and net cash flow
Define receipts
Cash that the business expects to recieve
Define payments
Cash that the business expects to send
What is cash needed to spend on?
Stock Premises Staff Equipment Marketing Overheads
Give examples of internal sources of finance
Personal Savings
Retained Profit
Give examples of external sources of finance
Overdraft Share Capital Trade Credit Crowd-funding Loan Venture Capital
What is retained profit?
Profit kept
What are the pros of retained profit?
No interest
Doesn’t have to be repaid
What are the cons of retained profit?
A new business won’t have any
Limited to how much previous profit has been retained
What is personal savings?
Cash invested by an owner
What are the pros of personal savings?
No interest
Doesn’t have to be repaid