Brand Loyalty

Question 1

Bond [n]

/ bɑ:nd /

Answer 1

• An official document promising that a government or company will pay back money that it has borrowed, often with interest :

+ Biên bản, hợp đồng

Question 2

Burgeon [v]

bur‧geon

/ ‘bɜ:dʒən /

Answer 2

• To grow or develop quickly :

*>>the burgeoning market for digital cameras *

Question 3

Conglomerate [n]

con‧glom‧e‧rate

/ kənɡlɒmərət /

Answer 3

1. a large business organization consisting of several different companies that have joined together :
   * >>an international conglomerate *
2. A group of things gathered together

+ Khối

Question 4

Consistent [adj]

con‧sis‧tent

/ kən’sɪstənt /

Answer 4

• Always behaving in the same way or having the same attitudes, standards etc – usually used to show approval OPP inconsistent:

>>She’s the team’s most consistent player.

**consistent in **

>>We need to be consistent in our approach.

— consistently adverb :

+ Đặc, chắc, Trước sau như một, (+with) phù hợp

Question 5

Endorse [v]

/ ɪn’dɔ:s /

Answer 5

1. To express formal support or approval for someone or something

**endorse a proposal/an idea/a candidate etc **

*The Prime Minister is unlikely to endorse this view. *

+ Xác nhận, chứng thực

— endorsement noun

Question 6

Outperform [v]

out‧per‧form

/ aʊtpə’fɔ:m /

Answer 6

• To be more successful than someone or something else :
• >>Stocks generally outperform other investments. *

+ Làm tốt hơn

Question 7

Passion [n]

pas‧sion

/ ‘pæʃən /

Answer 7

1. A very strong feeling of sexual love → desire :

**passion for **

• >>her passion for a married man *
  2. A very strong belief or feeling about something

**with passion **

*>>He spoke with considerable passion about the importance of art and literature. *

+ Sự đam mê

Question 8

Prevail [v]

pre‧vail

/ prɪ’veɪl /

Answer 8

1. If a belief, custom, situation etc prevails, it exists among a group of people at a certain time

prevail in/among etc

the economic conditions which prevail in England and Wales

+ Thịnh hành, phổ biến

Question 9

Reverse [v]

re‧verse

/ rɪ’vɜ:s /

Answer 9

• To change something, such as a decision, judgment, or process so that it is the opposite of what it was before

**reverse a decision/verdict/policy etc **

*The decision was reversed on appeal. *

**reverse a trend/process/decline etc **

*More changes are required to reverse the trend towards centralised power. *

+ Đảo ngược

Question 10

Thirst [n]

/ θɜ:st /

Answer 10

• The feeling of wanting or needing a drink → thirsty, hunger:

>>Ice water is the only thing that really quenches my thirst