BLUE OCEAN LEADERSHIP Flashcards
1
Q
Generell
A
- Emerged from Red Ocean Marketing
- Start point: Huge gap between followers potential and realized talent/energy -> followers are unsatisfied with leader and have more potential than demanded
- Challenge for leader: Evaluate potential to help followers realize talents and give them energy for tasks
- New Definition of Leadership: Leadership can be tought of as a service! Employees in an organization can buy it or not, they are like customers of the leader
2
Q
3 Key Differences to conventional approaches
A
- Very strong focus on acts and activites -> leaders need to boost up team’s motivation and business reults
- Very closely connected to market realities -> focus on the people who are facing market realities (“people on the front”)
- Distributes Leadership across all management levels -> is tailored to different leaders with different profiles, tasks and environments
3
Q
3 Execution Principles (Feature of the process)
A
- Approach that fosters engagement - concrete visual framework in which followers can discuss targets for leader (benchmark)
- Explanatory elements - content of Canvas, as-is, to-be, etc.
- Expectations are clear - transparent process that brings out to-be benchmark
4
Q
Leadership canvases
A
- Analytical visual tool that shows how leaders their invested time and effort as perceived by their subordinates
- followers present as-is and to-be canvases on a meeting
- Democratic process - Majority wins!
- Leaders need to serve customers and not just work in own interest to get promotions
