Bias and Prejudice Flashcards
a disproportionate weight in favor of or against an idea
or thing, usually in a way that is closed-minded, or unfair.
Bias
a repeating or basic misstep in thinking, assessing, recollecting, or other cognitive processes. Leads to perceptual distortion, inaccurate judgment, illogical interpretation, or what is broadly called irrationality
Cognitive Bias
a psychological heuristic that describes the propensity to rely on the first piece of information encountered when making decisions.
Anchoring
300
1000 to 300
That’s like free money!
Anchoring Effect
can happen when individuals assess or attempt to discover explanations behind their own and others’ behaviors.
Attribution Bias
Employee running late from work because of traffic but boss thinks it’s because he woke up late.
Attribution Bias
is the tendency to search for, interpret, favor, and recall information in a way that confirms one’s beliefs or hypotheses while giving disproportionately less attention to information that contradicts it.
Confirmation Bias
Six Nine Image
Confirmation Bias
involves the social construction of social phenomena by mass media sources, political or social movements, political leaders, and so on. It is an influence over how people organize, perceive, and communicate about reality.
Framing
Frozen Yogurt 20% Fat
Frozen Yogurt 80% Fat Free
Customer chooses Frozen Yogurt 80% Fat Free
Framing Effect
when an observer’s overall impression of a person, organization, brand, or
product influences their feelings about specifics of that entity’s character or properties.
Halo Effect
He has such luxurious fur, I bet he is a really good boy but in truth he is a devil.
Halo Effect
It is the propensity to credit accomplishment to our own capacities and endeavors, yet
attribute failure to outside factors, to dismiss the legitimacy of negative criticism, concentrate on positive qualities and accomplishments.
Self-Serving Bias
is an emotional bias; a preference for the current state of affairs.
Status Quo Bias
I am right; Me too
Self-Serving Bias