Benefit Of Design Mix=aesthetic/function Flashcards
1
Q
1
A
If a business improves aesthetic/function of products design mix
2
Q
2
A
Through R&D into improved functionality or market research to identify customer trends
3
Q
3
A
Product is likely to become differentiated compared to rivals
4
Q
4
A
Gain a competitive advantage according to porter
5
Q
5
A
Price inelastic
6
Q
6
A
Can increase selling price without significant fall in demand
7
Q
7
A
Increase sales revenue and gross profit
