Advantange Of Product Orientation Flashcards
1
Q
1
A
Product orientation involves focusing on developing the product
2
Q
2
A
Lots of investment into R&D of the function of the product
3
Q
3
A
Improved innovation by having unique features
4
Q
4
A
Differentiate from competitors
5
Q
5
A
Customers willing to pay higher prices
6
Q
6
A
More price inelastic
7
Q
7
A
Increase prices without a significant fall in demand
8
Q
8
A
Increased revenue
9
Q
9
A
Higher gross profit margins
10
Q
10
A
Increased retained profit
11
Q
11
A
Able to invest in further R&D to continue innovating
