Behefit Of Market Orientation Flashcards
1
Q
1
A
Market orientation involves focusing on customer wants and needs
2
Q
2
A
This allows the business to create products based on customer trends
3
Q
3
A
And use market research to quantify demand
4
Q
4
A
Allowing them to produce products which are likely to have high sales volume
5
Q
5
A
Benefit from marketing economies of scale
6
Q
6
A
Fixed cost of market research can be spread across more units
7
Q
7
A
Lower fixed cost per unit
8
Q
8
A
Increasing operating profit margins
9
Q
9
A
Able to reinvest in conducting further market research
