Advantage Market Segmentation

Question 1

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Answer 1

Through segmentation a business can target market research at a specific group

Question 2

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Answer 2

Rather than trying to create a product for all customers

Question 3

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Answer 3

This can help a business understand their customer needs more effectively

Question 4

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Answer 4

Meaning they can adapt their design mix to better meet customer wants and needs

Question 5

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Answer 5

Ensuring the business product is more differentiated

Question 6

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Answer 6

And more price inelastic

Question 7

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Answer 7

So they can increase there prices without significant fall in demand

Question 8

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Answer 8

Increase their sales revenue