Bandura WACE Flashcards
How Bandura explains behaviour
Behaviour can be explained through the process of modelling/imitation and direct & indirect reinforcement
Imitation depends on…
-Characteristics of a model
-Learner’s perceived ability to perform a particular behaviour
-Observed consequences
Vicarious and self reinforcement
Vicarious reinforcement: indirect reinforcement
Self reinforcement: we evaluate our own behaviour
Mediational processes
Attention
Retention
Motor reproduction
Motivation
Self-efficacy
An individual’s belief concerning their ability to cope or achieve in a particular situation or with a particular task
Vicarious experience
-Where the individual sees someone, whom they know shares the same fears as theirs, actually performing the task
-This then changes their self-efficacy
Social learning
Learning through the observation of another’s behaviour
Strengths/weaknesses
Strengths
-Real life applications
-Explains cultural differences in human behaviour
Weaknesses
-Underestimates the influence of biological factors
-Suffers from demand characteristics