Bandura 1965

Question 1

Aim

Answer 1

Find out if children would be more likely to imitate a role model if they were being rewarded and less likely if they were being punished

Question 2

Sample (2)

Answer 2

33 girls, 33 boys
3-5 yrs old

Question 3

Procedure (6)

Answer 3

Same as 1961 & 1963 a
- no no-aggressive model condition
- Rewards conditions, punishment condition, no consequences condition, no incentive condition, positive incentive condition

Question 4

Results (3)

Answer 4

Model reward condition: same imitation for girls (2.8) and boys (3.5)
Model punished condition: less imitation especially girls (0.5)
Positive incentive: increased imitation significantly for girls and boys and similar across all conditions w. girls score closer to boys (all >3)

Question 5

Conclusion (4)

Answer 5

Less likely to imitate if model is punished
No consequences condition shows behaviour doesn’t have to be punished/rewarded for imitation
When offered incentives, even if model punished showed aggressive behaviour
Girls more restrained by threat of punishment but effect lessens positive incentive to imitate

Question 6

Generalisability (2)

Answer 6

Population validity x2
Not androcentric

Question 7

Reliability (2)

Answer 7

Standardised procedure
Inter-rater reliability

Question 8

Application (1)

Answer 8

Media censorship

Question 9

Validity (3)

Answer 9

Ecological validity
Task validity
Demand characteristics

Question 10

Ethics (6)

Answer 10

Harm
Normalising unhelpful behaviours
Consent
Right to withdraw
Debrief
Benefit to society