Bandura 1963 a Flashcards
Aim
Find out if children would be more aggressive if exposed to aggressive RM in film or less realistic cartoon compared to watching a live RM
Sample
48 boys, 48 girls
Aged 3-5
Opportunity sample
Matched pairs
Procedure (3)
Same as 1961
- no non-aggressive model
- extra condition: children watched female dressed as cat in cartoon w. same script as 1961
- extra condition: film aggressive RM on screen
Results (4)
Live model: 83 total aggressive acts
Filmed model: 92 “
Cartoon model: 99. “
Control: 54
Conclusion (2)
Imitate filmed aggression same as live aggressive role models
Watching filmed aggression isn’t cathartic
Generalisability (2)
Population validity x2
Not androcentric
Reliability
Inter-rater reliability x2
Application (1)
TV censorship
Validity (3)
Ecological validity
Demand characteristics
Matched pairs
Ethics (5)
Harm
Distress
Consent
Debrief
Right to withdraw