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British Empire (1914-47) > Attitudes to Empire > Flashcards

Attitudes to Empire Flashcards

1
Q

Wembley Exhibition

A

1924-25

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2
Q

Amount promised to fund Wembley Exhibition

A

1921, £2.2 million

Half of which came from the British government

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3
Q

Aims of the Wembley exhibition

A
  1. Find new sources of imperial wealth
  2. Foster inter-imperial trade
  3. Strengthen links between Empire races
  4. Show the British people the potential of their colonies and dominions
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4
Q

West Africa students’ response to the Wembley exhibition

A

Complained about the stereotypical racist portrayal of Africans
Suggests that they believed the exhibition had an impact on popular attitudes

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5
Q

Number of people who attended the Wembley exhibition in 1924

A

17 million

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6
Q

Number of people who attended the Wembley exhibition in 1925

A

9 million

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7
Q

Reasons why the Wembley Exhibition was not so important

A
  1. Heavily satirised at the time
  2. Many implied that it was nothing more than a vast entertainment
  3. Wembley was chosen specifically - suggests that working class support was limited as they were actively trying to galvanise it
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8
Q

Glasgow Exhibition

A

1938

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9
Q

Glasgow Exhibition - number of visitors

A

12 million

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10
Q

Anti-imperial exhibition run at the same time as the Glasgow Exhibition

A

Run by the Glasgow Independent Labour Party

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11
Q

Empire Marketing Board

A

1926-33

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12
Q

Aims of EMB

A
  1. Support scientific research
  2. Promote economic analysis
  3. Gain publicity for Empire trade
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13
Q

Amount spent by EMB

A

£2 million on research and market services

£1 million on publicity

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14
Q

Empire shopping weeks (organised by EMB)

A

1930, 200 British Empire shopping weeks in 65 different towns

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15
Q

Peeps at the Colonial Empire

A

EMB exhibition held in Charing Cross station in 1936

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16
Q

Colonies Exhibition

A

1944

Sponsored by the Colonial Office and Ministry of Information

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17
Q

% of the workforce unemployed in 1933

A

22% - purchases = dictated by price rather than pride in Empire (undermines influence of EMB)

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18
Q

Mackenzie on EMB

A

‘Few people were untouched’

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19
Q

Imperial Institute first established

A

1887

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20
Q

Donations saved the Imperial Institute from being closed

A

1923

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21
Q

EMB funded a cinema for the Imperial Institute

A

1924

22
Q

Number of visitors - Imperial Institute - in 1930s

A

1 million visitors annually

Modern exhibitions and strong advertising

23
Q

British Broadcasting Company

A

1923

Founded by Sir John Reith (strong imperialist)

24
Q

British Broadcasting Company became British Broadcasting Corporation

A

1927

Gained a royal charter

25
Q

George V delivered the first Christmas Day broadcast

A

1932 - created a sense of collective identity and connection across the Empire
Millions listened every year

26
Q

Number of wireless licences in 1939

A

9 million

BBC had unprecedented reach so its imperial ethos would have been absorbed by many

27
Q

Radio Times sold X copies by Y

A

Radio Times sold nearly 3 million copies by the 1940s

28
Q

Empire Exchanges

A

Broadcasts from across the Empire

29
Q

Empire Service created

A

1932

BBC now broadcast to the whole Empire

30
Q

Relays from the Palestinian mandate were so popular that…

A

An individual Palestine Broadcasting Service was set up in 1936

31
Q

Gold Coast Ghana

A

1930

Sponsored by Cadbury

32
Q

Men of Africa

A

1939

Sponsored by the Colonial Office

33
Q

Ministry of Information’s films

A

49th Parallel and West Indies Calling
Beginning of WWII
Stressed the need to understand different cultures and races

34
Q

Board of Education in 1918

A

Asserted that the ‘establishment of our position among nations’ was a necessary element of schooling

35
Q

Board of Education in 1926

A

Stated that most schools taught syllabuses ‘too exclusively concerned with the story of Britain and the British Empire’

36
Q

School of Oriental and African Studies established at UCL

A

1917

37
Q

All elementary school education was free from

A

1918 - every British child would have been attending school until at least the age of 14

38
Q

Bernard Porter on education and the empire

A

Argued that school curriculums actually focussed mainly on the Classics

39
Q

G. A. Henty’s books remained popular

A

In 1950s, sold 25 million copies

40
Q

New comics by D.C. Thomson

A

Each of his papers sold 600,000 copies to 1.5 million readers

41
Q

Empire Annuals

A

New Empire Annual
The Empire Annual for Girls
Major feature of interwar publishing
Imperial adventures and factual accounts of settler life

42
Q

Youth organisations unrelated to Empire failed

A

Kibbo Kift

Woodland Folk

43
Q

Lord Beaverbrook

A

Continued to promote the empire through his Daily Express in 1920s and 1930s

44
Q

Imperialist groups (2)

A

Royal Empire Society (RES)

British Empire Union (BEU)

45
Q

More pro-imperial films (2)

A

Sanders of the River (1935)

The Four Feathers (1939)

46
Q

‘Mad Dogs and Englishmen’

A

1931
Noël Coward song
Gently self-mocking

47
Q

Elgar died

A

1934

48
Q

Elgar conducted mass choirs, singing Land of Hope and Glory

A

1924 Empire Exhibition

49
Q

Co-operative Wholesale Society

A

Large trader within the Empire
Used images of Empire in their marketing
Tea packets contained collectible cards depicting places across the Empire

50
Q

Empire Day celebration in 1925

A

90,000 people attended an event in Wembley

British Empire (1914-47) (11 decks)

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