Attitudes & Groups Flashcards
Define attitude
Complex mix of feelings, beliefs + values
Predisposes someone to behave towards something or someone in a consistent way
What can attitude be towards
Object
Situation
Event
Person
What is the triadic model of attitudes
Cognitive component
Affective component
Behavioural component
Define the cognitive component
Reflects beliefs or info you have about the attitude object.
i.e dance is for girls
Define the affective component
Emotions, feelings, +ive or -ive evaluation of the attitude object.
Helps determine direction of behaviour.
Define the behavioural component
Reflects the intended behaviour/action towards the attitude object
According to Triandis, what forms attitudes?
Past experiences
Coaches/Parents/Peers
Media prejudice
Conditioning
Define prejudice
A preformed opinion or judgement on someone, based on irrational stereotypical views.
Define the social norm
A rule that is socially enforced that can apply to appropriate or inappropriate values, beliefs or attitudes
What are the 3 different ways of direct measures
Likert scale
Semantic differential scale
Thurstone Scale
Define the likert scale
Easy to construct, valid + reliable
Even number of +ive + -ive statements about attitude object i.e sport
Responses are to statements on a 5 point scale ranging from strongly agree to strongly disagree.
Define the Semantic differential scale
Devised by Osgood
Each q. consists of 2 opposite words describing the attitude object w/ 7 points between each pair of words.
Person selects a point between the 2 extremes
i.e GOOD 1 2 3 4 5 6 7 BAD
Define the thurstone scale
Measures HOW +ive or -ive an attitude is
List of statements ranging from unfavourable to favourable are devised
list 3 problems to questionaries
Respondents putting what they THINK they should
Failing to understand question
Leading statement acc might change attitude
What are the indirect measures
Physiological tests - HR, sweating
Observation of Behaviour
Observation of non-verbal behaviour