Attitudes and Persuasion Article Flashcards
Exam 2
What is our active self?
Our self perception in the moment
What is the hypothesis of experiment 1?
More elaborate processing (central route) of persuasive messages would occur when the primed characteristics and message matched.
AND
Individuals attend more to quality of argument when the prime matched the message.
What were the 3 tasks they had to complete?
Priming task, Framed VCR message, Argument strength
What were the independent variables?
Priming condition, Ad framing, argument quality
What were the dependent variables?
Semantic scale (good/bad, etc.), Liking scale, Likelihood x Desirability
Was hypotheses true or false in experiment 1?
Proved to be true
What was experiment 2 trying to find?
Can primes affect group identities
What is self-monitoring?
The extent to which people habitually adjust their behavior to meet situational demands
What was the hypothesis of experiment 2?
African American prime should lead to lower processing of the White than the Black-framed ad
What were the independent variables of experiment 2?
Ad frame and argument quality
What was the dependent variable?
Attitudes
What were the results of experiment 2?
Primed participants processed African American targeted messages more deeply than White targeted ones and effect was strongest for those low in self-monitoring
What is the general conclusion of the study?
Primed traits and stereotypes can affect information processing by altering what is perceived to be self-relevant
