Attitudes and Persuasion Article

Question 1

What is our active self?

Answer 1

Our self perception in the moment

Question 2

What is the hypothesis of experiment 1?

Answer 2

More elaborate processing (central route) of persuasive messages would occur when the primed characteristics and message matched.
AND
Individuals attend more to quality of argument when the prime matched the message.

Question 3

What were the 3 tasks they had to complete?

Answer 3

Priming task, Framed VCR message, Argument strength

Question 4

What were the independent variables?

Answer 4

Priming condition, Ad framing, argument quality

Question 5

What were the dependent variables?

Answer 5

Semantic scale (good/bad, etc.), Liking scale, Likelihood x Desirability

Question 6

Was hypotheses true or false in experiment 1?

Answer 6

Proved to be true

Question 7

What was experiment 2 trying to find?

Answer 7

Can primes affect group identities

Question 8

What is self-monitoring?

Answer 8

The extent to which people habitually adjust their behavior to meet situational demands

Question 9

What was the hypothesis of experiment 2?

Answer 9

African American prime should lead to lower processing of the White than the Black-framed ad

Question 10

What were the independent variables of experiment 2?

Answer 10

Ad frame and argument quality

Question 11

What was the dependent variable?

Answer 11

Attitudes

Question 12

What were the results of experiment 2?

Answer 12

Primed participants processed African American targeted messages more deeply than White targeted ones and effect was strongest for those low in self-monitoring

Question 13

What is the general conclusion of the study?

Answer 13

Primed traits and stereotypes can affect information processing by altering what is perceived to be self-relevant