Attitudes and Behavior

Question 1

• overall evaluation of an object (feelings , beliefs, behavioral tendencies)

Answer 1

attitude

Question 2

idea we evaluate when we form an attitude

Answer 2

attitude objects

Question 3

• attitudes you know that you have and can deliberately report on

Answer 3

explicit attitudes

Question 4

-measured with direct measures
(self report)
- focus on content of response

Answer 4

explicit attitudes

Question 5

attitudes that are less accessible to conscious awareness or control

Answer 5

implicit attitudes

Question 6

measured with indirect measurements
(reaction time)
- focus on speed of response

Answer 6

implicit attitudes

Question 7

indirect way to measure attitudes or mental associations

Answer 7

Implicit Association Test (IAT)

Question 8

• examined interactions between behaviors and seating distance when interaction with white vs. black experimenter

Answer 8

Mcconnel & Leibold