Attitudes and Attitude Change Flashcards
Conditions affecting attitude-behavior relationship
Strength, accessibility, and specificity of attitudes influence the prediction of behavior.
Theory of Planned Behavior
Predicts behavior based on intention, determined by attitude toward behavior, subjective norms, and perceived behavior control.
Prototype/Willingness Model
Predicts behavior based on reasoned and social reaction paths, influenced by attitudes and willingness shaped by social image (prototype).
Health Belief Model
Predicts health-related behaviors based on perceived susceptibility, severity, benefits, barriers, self-efficacy, and cues to action.
Elaboration Likelihood Model
Persuasive messages processed through central (thoughtful) or peripheral (automatic) routes, influencing attitude change differently.
Social Judgment Theory
Effectiveness of persuasive messages depends on latitude of acceptance, rejection, and noncommitment, influenced by ego-involvement.
Balance Theory
Focuses on balanced or unbalanced relationships among individuals (P, O) and attitudes toward an object/event (X), motivated by discomfort to achieve balance.
Cognitive Dissonance Theory
People experience discomfort when cognitions are inconsistent; motivated to relieve dissonance through various strategies.
Self-Perception Theory
People infer their attitudes from their behaviors, similar to how they perceive others’ attitudes, as demonstrated by the over justification effect.