Attitudes

Question 1

Nature of attitudes

Answer 1

relative enduring sets of beliefs, feelings and intentions towards an object, person or event
three components:
cognitive
behaviour
affective

Question 2

Formation of attitudes
>classical conditioning
>mere exposure

Answer 2

Classical conditioning: based on unconditioned stimulus evoking unconditioned response

mere exposure: When a stimulus starts as neutral>then the more you see it, the more you like it

observational, operant conditioning, effort justification

Question 3

attitude behaviour consistency

Answer 3

Factors influence likelihood that a persons attitude will be consistent with his behaviour

1) knowledge
2) relevant (personal investment)
3) attitude accessibility (highly accessible=easier to act on)
4) behaviour intentions

Question 4

theory of planned behaviour

Answer 4

attitude
subjective norm –behavioural intention- behaviour
perceived behavioural control

Question 5

self perception theory

Answer 5

People infer their own attitudes from their behaviour

people observe themselves

Question 6

Cognitive dissonance theory

Answer 6

Unpleasant state, tension that arises from perceiving a discrepancy

dissonance is an adverse state that people are motivated to reduce>Attitudes can be changed

Question 7

Festinger and Carlsmith

Answer 7

example of cognitive dissonance theory
participated induced to do a boring task
-asked to tell PT'S it was fun
-$1 or $20 
later (after lie and reward) pts rated how they liked the task
pt's changed attitude about task

Question 8

Persuasion: Elaboration likelihood model

Answer 8

elaboration likelihood model
message- two possible pathways
peripheral- low motivation, temp change
central-high motivation-lasting change