Attitudes

Question 1

What is involved in the Triadic model

What is it

Answer 1

Components of an attitude

Cognitive

Affective

Behavioural

Question 2

What happens in the cognitive component

Answer 2

Reflects our beliefs, knowledge, thoughts and ideas to an attitude object or situation

Question 3

What happens in the affective component

Answer 3

Emotional response or feeling

Past experience: positive feelings

Question 4

What happens in the behavioural component

Answer 4

Intended or actual behaviour towards an object

Based on the evaluation of the first 2 components

Question 5

What are the common characteristics of an attitude

Answer 5

They are

• Positive or negative
• Stable or enduring
• Focused on a particular item or object or situation
• Evaluative, subjective or beliefs

Question 6

How are attitudes formed

Answer 6

Stereotyped opinions leading to discrimination and prejudice

Question 7

What are the 3 ways to measure an attitude

Answer 7

Thurston scale

• 100 statements
• 11-point scale
• scale value

Likert scale

• simplified version
• 5 point scale

Osgoods semantic deferential scale

• 7 step rating based on 2 opposing adjectives
• select a point: reflects their feelings

Question 8

What are the 2 Ways to change an attitude

Answer 8

Persuasive communication

Cognitive dissonance

Question 9

What are the 4 stages of persuasive communication

Answer 9

• status of the messenger
• quality of the message
• strength of current attitudes or resistance to change
• situation or context where the message is being delivered

Question 10

What is cognitive dissonance

Answer 10

Attempting to create conflict in thoughts/beliefs/ alter the Triadic model

Psychological discomfort

Cognitive; give new info
Affective; create new emotions
Behavioural; give success and reinforce

Question 11

what can be the origins of an attitude (4)

Answer 11

Past experience
socialization
social learning
media

Question 12

Explain the term attitude

Answer 12

Attitudes are beliefs / values / feelings / behaviour linked to an attitude object (or equivalent)
Sub max of one mark

Question 13

suggest how attitudes are formed.

Answer 13

Triadic Model / cognitive, affective, behavioural components
Sub max of one mark
(Past experiences) – eg success creates positive emotions / negative experience a negative attitude / fear or failure or equiv
Sub max of two marks
(Social learning / socialisation) – watching and copying others / peer groups / role models / family / teachers / coaches / media / cultural beliefs / traditions or equiv / cognitive dissonance / persuasive communication
Sub max of two marks
(Conditioning) – behaviour followed by rewards encourages repeat behaviour / praise / rewards or equiv
Sub max of two marks
(Familiarity / frequent exposure) – increased exposure more liked to form positive attitude eg attendance at a club or equiv
Sub max of two marks