Attitudes Flashcards
1
Q
Attitude
A
An emotional response to an attitude object
2
Q
Attitudes are formed from
A
Learning Familiarisation Past experience Peer pressure Strong belief Media Cultural norms
3
Q
Triadic model components
A
Cognitive - knowledge and beliefs
Affective - positive and negative feelings
Behavioural - intended behaviour
4
Q
All components agree or disagree
A
Agree = consonance - emotional harmony Disagree = dissonance
5
Q
More likely to change someone’s attitude in
A
Dissonance
6
Q
2 techniques to change attitude
A
Cognitive dissonance
Persuasive communication
7
Q
Cognitive dissonance
A
Cognitive = new info Affective = enjoyable experiences Behavioural = reinforcement and punishment
8
Q
Persuasive communication
A
State of dissonance
Significant other
Strong message
Situation helps the person
9
Q
Other ways to change attitude n
A
Set goals
Role model
