!!! ATTITUDES Flashcards
1
Q
What are attitudes?
A
- Attitude is an enduring emotional and behavioural response
- Attitude can be established firmly, but is unstable and can be changed and controlled
- Attitudes are directed towards places, situations and the behaviour of other people.
2
Q
What are the components of attitude?
A
- The cognitive component, what we know and believe about something
- The affective component, how we feel about something
- The behavioural component, how we behave or respond towards something.
3
Q
How are positive attitudes formed?
A
- Belief in the benefits of exercise
- Being good at a sport
- Using sport as a stress relief
- Enjoyable experiences in sport
- Being excited by the challenge of sport.
4
Q
How are negative attitudes formed?
A
- Not believing in the benefits of exercise
- Being bad at a sport
- Suffering stress when taking part
- A bad past experience (e.g. injury)
- Fear of taking part in a sport.
5
Q
How are the methods of changing attitudes?
A
- The persuasive communication theory
2. Cognitive dissonance theory.
6
Q
What is the persuasive communication theory?
A
- Persuasive communication theory is an active attempt to reinforce, modify or change an attitude of others
- The effectiveness of the persuasion depends on:
- The persuader, the person attempting to change the attitude e.g. coach
- The message, the quality of the message the persuader is giving
- The receiver, the person whose attitude the persuader is trying to change.
7
Q
What is the cognitive dissonance theory?
A
- Cognitive dissonance theory states that individuals like to be consistent with what they do, feel and believe
- Individuals therefore have contradictory thoughts about something or someone, which creates and attitude
E.g. a rugby player might think that aerobics is too girly, so the coach tells him that some of the fittest people do it to improve stamina. This attack on the player’s beliefs causes a change in attitude and the player now does aerobics to keep fit.
