Attitude Flashcards

1
Q

What is the psychological definition of attitude?

A

a person’s feelings and beliefs about people/things/situations around them

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2
Q

True or False - attitudes can be positive or negative

A

True

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3
Q

What are the 3 components of attitude

A

Affect
Behavior
Cognition

the ABCs of Attitude!

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4
Q

What is the affective component of attitude?

A

one’s feelings or emotions

“I’m scared of spiders”

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5
Q

What is the behavioral component of attitude?

A

one’s influence of action

“If I see a spider, I will scream.”

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6
Q

What is the cognitive component of attitude?

A

one’s specific beliefs or knowledge

“I think spiders are gross and dangerous.”

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7
Q

What is the foot-in-the-door phenomenon?

A

people are much more likely to agree to a large request if they first agree to a smaller one

-your sibling will help you build a new fence if at first they loan you their tools

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8
Q

What is the door-in-the-face phenomenon?

A

-people will agree to a smaller request after turning down an initial much larger request

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9
Q

What is an example of the door-in-the-face phenomen?

A
  • a girl asks her parents for a car for her 16th birthday

- when they say no, she then asks to invite friends over for a sleepover

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10
Q

What is the “justification of effort” theory?

A

people modify their attitudes to match their language or behavior

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11
Q

What is an example of the justification of effort?

A

after submitting applications, a medical school applicant feels a calling to the ministry; but he feels that in order to justify all the effort he put into his studies he has to go to medical school

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12
Q

What is the elaboration likelihood model?

A

this states that there are 2 routes to attitude formation and change, depending on the state of the presenter and the receiver

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13
Q

What are the 2 routes that can be taken in the elaboration likelihood model?

A
  1. peripheral

2. central

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14
Q

What is the peripheral route of processing?

A

occurs when an individual does not think deeply to evaluate the argument

-they can be swayed by how bored they are or even the attractiveness of the speaker

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15
Q

What is the central route of processing?

A

occurs when an individual thinks deeply and is swayed by logic, reason, and credibility

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16
Q

What is the theory of planned behavior?

A

we consider the intentions and the implications of our actions before acting (where intentions depend on attitude, subjective norms, and perceived ease/difficult of doing the behavior)

17
Q

What are subjective norms?

A

what we think others think about our behavior

18
Q

What is the attitude to behavior processing model?

A
  1. an event triggers an attitude

2. the attitude + prior knowledge leads to our behavior

19
Q

What is an example of the attitude to behavior processing model?

A
  1. event = your boyfriend tells you to “relax,” so know you are super annoyed
  2. attitude + prior knowledge = you remember last time your annoyance led to a big fight, so this time you take a deep breath and laugh it off
    * resulting behavior = this time you stay calm and avoid the fight
20
Q

What is the prototype willingness model?

A

behavior is a combination of 6 things:

  1. our current behavior is a result of our previous behavior
  2. attitude
  3. subjective norms
  4. intentions
  5. willingness to engage in specific behavior
  6. prototypes / models
21
Q

What is “reciprocal determinism?”

A

a theory that states our behavior, cognition and social environment shape each other

Albert Bandura

22
Q

What is the “tyranny of choice?”

A

having too many options can have negative cognitive effects

  • information overload = decision paralysis
  • less confident in any choice made
  • increased regret in any choice made
  • overall less satisfcation
23
Q

What is “ego depletion?”

A

the idea that willpower and self control that are a limited resource that can be used up

*a task that depletes self control can have a negative influence later on on an unrelated task that also requires self control

resist eating fresh baked cookies, but give up sooner on a complex puzzle game

24
Q

What are some ways to implement self control?

A
  1. change your environment
    *have a bowl of apples at eye level, but require a
    stepladder to reach the Oreos
  2. operant conditioning
  3. classical conditioning
  4. deprivation
25
Q

What are “role playing effects?”

A

these cause a change or “alignment” in one’s attitudes or behavior

*example: if you are assigned the “defense” position of doctor assisted suicide on your school’s debate team, you might eventually come to agree with it