Attitude Flashcards
What is the psychological definition of attitude?
a person’s feelings and beliefs about people/things/situations around them
True or False - attitudes can be positive or negative
True
What are the 3 components of attitude
Affect
Behavior
Cognition
the ABCs of Attitude!
What is the affective component of attitude?
one’s feelings or emotions
“I’m scared of spiders”
What is the behavioral component of attitude?
one’s influence of action
“If I see a spider, I will scream.”
What is the cognitive component of attitude?
one’s specific beliefs or knowledge
“I think spiders are gross and dangerous.”
What is the foot-in-the-door phenomenon?
people are much more likely to agree to a large request if they first agree to a smaller one
-your sibling will help you build a new fence if at first they loan you their tools
What is the door-in-the-face phenomenon?
-people will agree to a smaller request after turning down an initial much larger request
What is an example of the door-in-the-face phenomen?
- a girl asks her parents for a car for her 16th birthday
- when they say no, she then asks to invite friends over for a sleepover
What is the “justification of effort” theory?
people modify their attitudes to match their language or behavior
What is an example of the justification of effort?
after submitting applications, a medical school applicant feels a calling to the ministry; but he feels that in order to justify all the effort he put into his studies he has to go to medical school
What is the elaboration likelihood model?
this states that there are 2 routes to attitude formation and change, depending on the state of the presenter and the receiver
What are the 2 routes that can be taken in the elaboration likelihood model?
- peripheral
2. central
What is the peripheral route of processing?
occurs when an individual does not think deeply to evaluate the argument
-they can be swayed by how bored they are or even the attractiveness of the speaker
What is the central route of processing?
occurs when an individual thinks deeply and is swayed by logic, reason, and credibility