Attitude Flashcards

1
Q

What is the Triadic Model

A

3 parts of an attitude: cognitive, affective, behavioural

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2
Q

What is the cognitive component?

A

A belief, such as the belief in the ability to win.

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3
Q

What is the Affective component?

A

Related to feelings and interpretation such as enjoyment

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4
Q

What is the behavioural component?

A

The actions of the performer

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5
Q

What are the 2 concepts used to change attitudes?

A

Cognitive Dissonance and Persuasion communication

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6
Q

What is Cognitive dissonance?

A

new information given to the performer to cause unease and motivate change

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