Attidudes (Individual Differences)

Question 1

Define attitude

Answer 1

Attitude is an emotional response that influences behaviour and brings about an individuals typical actions towards an attitude object

Question 2

Name 2 facts about attitude (definition)

Answer 2

1. Can be positive and negative

2. Can last a lifetime but are unstable as they can change

Question 3

Name the 8 factors effecting attitude (PE, NSG, P, RB, RM, E, CF, M)

Answer 3

1. Previous experiences
2. Norms of a social group
3. Peers
4. Religious beliefs
5. Role models
6. Education
7. Cultural factors
8. Media

Question 4

Name 2 facts about previous experiences

Answer 4

1, pleasurable experiences lead to positive attitudes

2. Unpleasant experiences lead to negative attitudes

Question 5

What are the three components that make up the ‘Traidic model of attitudes’

Answer 5

1. Cognitive component
2. Affective component
3. Behavioural component

Question 6

What is the cognitive component

Answer 6

The belief or knowledge someone has about an attitude object

Question 7

What is the affective component of an attitude object

Answer 7

The emotional connection of an attitude

Question 8

What is the behavioural component of an attitude object

Answer 8

The response of behaviour towards an attitude object

Question 9

What are the two methods of changing attitude

Answer 9

1. Persuasive communication

2. Cognitive dissonance

Question 10

What is the first step of the persuasive communication method

Answer 10

The persuader must have a high status

Question 11

What is the second step of the persuasive communication model

Answer 11

The recipient has to really want to change their attitude for their attitude to change

Question 12

What is the third step of the persuasive communication model

Answer 12

The message needs to be presented in a way that makes the recipient want to change their attitude

Question 13

What’s the fourth step of the persuasive communication model

Answer 13

The situation - attitudes are more likely to change if other persuaders are present

Question 14

What are the two effects of changing a component of the Traidic Model on the Cognitive Dissonance model

Answer 14

1. By changing one component the whole attitude can be changed
2. Changing one component causes physical discord or conflict. A person will become uncertain and emotionally unsettled or will be in two minds

Question 15

What is the conflict between two ideas called

Answer 15

Cognitive dissonance

Question 16

Why is cognitive dissonance a good way to change a negative attitude

Answer 16

Because a person is motivated to restore balance between the attitude components (drive for consonance)